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Tv radio 30 secs - PowerPoint PPT Presentation

Media planning

Media planning. 2 choices: Inter-media: which medium or combination of media to use Intra-media: where and how to deploy the advertising within chosen medium or media. Planning measures. Cover or reach: proportion of the target audience that the medium reaches (expressed as percentage)

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Tv radio 30 secs - PowerPoint PPT Presentation

Media planning