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Chapter 12 Customer-Driven Marketing

Chapter 12 Customer-Driven Marketing. Learning Goals. Outline the basic steps in developing a marketing strategy. Describe the marketing research function. Identify and explain the methods available for segmenting consumer and business markets. Outline the determinants of consumer behavior.

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787 views • 27 slides

Chapter 12 Customer-Driven Marketing

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437 views • 27 slides

Types of Data in FCS Survey

Types of Data in FCS Survey. Nominal Scale Labels and categories (branch, farming operation) Ordinal Scale Order and rank (expectations, future plans, age and other classification measures) Interval Scale

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361 views • 23 slides

Market Segmentation

Market Segmentation. What is market segmentation?. Process of assigning consumers with similar needs or wants into the same group. Results in distinct subsets of consumers with distinct demand curves. Requires unique marketing mix for each segment. Benefits of Segmentation.

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673 views • 20 slides

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Unique marketing mix - PowerPoint PPT Presentation

Chapter 12 Customer-Driven Marketing

Chapter 12 Customer-Driven Marketing

Types of Data in FCS Survey

Market Segmentation