In todayu2019s globalized, commercialized and technologically advanced time, it is almost impossible to ignore some of the giants in the world of business. They walked the extra mile, established their brand name locally and then step by step, setup chains of their respective showrooms, restaurants, cafu00e9 to distant geographical regions. And it is needless to say, that managing and keeping an account of all the outlets around the world could be called anything but practical, although some of the major brands own their outlets or chain stores. Another alternative that helped companies with sufficient brand value, achieve their reach to masses and further strengthen their brand value with little investment was FRANCHISING.
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