Content Marketing Strategy
Content is at the heart of every brand. There was a time when most of the content generated by a company was in the form of Ads. And agencies used to launch a campaign and be done with it. With online consumption of content increasing, customers do research and gain significant knowledge about your products, services and also about your competitors much before your sales team reaches them. Thus it has become increasingly important to offer valuable content and gain thought leadership in the minds of your potential customers. However content is of different types. Starting from the top of the content pyramid where you have e-Books and White Papers you can go to the bottom of the pyramid where you have Tweets and Social Media posts. The challenge is to tie all of them together cohesively so they work in unison to create that perfect integrated image of your brand. A strong Content Marketing Strategy therefore becomes imperative.
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