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Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management. Chapter Objectives. need for market segmentation dimensions to segment B2C & B2B markets evaluating & selecting market segments targeting strategy positioning strategy customer relationship management.

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Viable target segment - PowerPoint PPT Presentation

Sharpening the Focus: Target Marketing Strategies and Customer Relationship Management