Creating Successful Online Videos
Download the PDF: https://www.demandmetric.com/content/creating-successful-online-videos
Most humans are visual learners. If you give people a choice between watching a short instructional
video and reading a manual, most will choose the video. Confirming the popularity of video as a
form of content are these numbers: a mind-boggling four billion videos are viewed daily on YouTube,
and 60 hours of new video content is uploaded every minute.
These numbers are more remarkable considering that video was traditionally one of the most
challenging forms of content to create, at least in a quality fashion. It was also one of the most
expensive. Just over a decade ago, bandwidth issues challenged online video adoption.
All of these barriers are gone. We live in a world of social media, 4G mobile data speeds, easy-to-use
video editing and publishing tools, and video-capable smart phones. Publishing and producing
online video continues to get better and easier. Smart brands are exploiting online video as the
channel to engage customers when other channels are ineffective. They provide an opportunity
for your audience to see your brand as something more than a faceless corporation. Online video
represents a way to expand and lock in a new audience for your business.
This How-To Guide explains the purpose behind creating online videos for your brand, provides a
list of key factors in a successful video, details how to measure your success, and outlines an action
plan on how to start creating successful online videos of your own.
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