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MARKETING RESEARCH

MARKETING RESEARCH. CHAPTER 17: Hypothesis Testing Related to Differences. 2. 2. (. n. -. 1. ). s. +. (. n. -1). s. 1. 1. 2. 2. 2. s. =. n. +. n. -2. 1. 2. Two Independent Samples Means.

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Chapter Seventeen

Chapter Seventeen. One-way Analysis of Variance (ANOVA). One Sample. Two Independent Samples. Paired Samples. More Than Two Samples. Means. Means. Means. Means. Proportions. Proportions. Proportions. Proportions. Hypothesis Tests Related to Differences. Tests of Differences.

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MARKETING RESEARCH

Chapter Seventeen