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SearchNative Success Story: Facebook Chatbot ‘AKIN’ for Points Live

Team SearchNative deliberated on all the different possible ways to make this interaction as smooth as possible. And came up with a thorough plan for developing the chatbot ‘AKIN’ for facebook messenger.

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SearchNative Success Story: Facebook Chatbot ‘AKIN’ for Points Live

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  1.   SearchNative SearchNative Success Story: Facebook Chatbot ‘AKIN’ for Points Live   Needless to say, ​Artificial Intelligence and ​Chatbots have already been integrated by a huge number of businesses, especially the ​eCommerce ​​segment. Even the largest social media site in the world Facebook now allows sellers to directly do business with their customers using Facebook. This feature is particularly helpful for the small businesses and artists because this gives them a direct link to their target customer base. The only question that remains is, how can businesses ever manage so many inquiries and questions of the customers over Facebook?   1   

  2.   AN OPPORTUNITY SEIZED, A REVOLUTION BEGUN! SearchNative commands immense trust and respect from their clients because SearchNative is always learning new trends and technology. Team SearchNative is so dynamic and enthusiastic; we constantly explore the newer avenues in the technology, and offer the best solution to the clients. Hence when Points Live put forth their idea of setting up an ​online eCommerce business exclusively on Facebook​​, we suggested them ​‘developing a chatbot’ as the best solution to manage huge no. of conversations with the customers. Thus began a ​journey of SearchNative and Points Live​​, together in the realm of chatbots! UNDERSTANDING THE REGIONAL FACTORS OF THE BUSINESS! Points Live is a Bangkok based aggregator of a huge range of different services and goods including shipping, under one roof. Points Live was focusing mainly on establishing the business throughout Thailand. The main inspiration behind this venture was the limited availability of goods and services in the remote regions. Hence, through Facebook, so many shops and service providers of Bangkok could create their customer base in rural areas easily. Also, rather than all shops creating their individual websites which the customers might have to go through individually, a unified platform on Facebook itself could effectively serve the needs of so many people. READING MINDS OF THE TARGET AUDIENCE! The biggest concern about the chatbots is the quality of conversation. ​Chatbots ​​are tricky when it comes to making a conversation. Any wrong or offensive responses by the bot can promptly turn a customer away. Starting from the greetings and language selection to the final checkout process, the team researched the conversation sensibilities and language preferences of Thailand. We brainstormed hard to come up with a variety of hypothetical scenarios and we drafted more than 200 sets of responses in English and Thai languages, which the chatbot would use to interact with people on Facebook.   2   

  3.   NEXT STEP: CRAFTING AN AWESOME EXPERIENCE! Understanding the cultural mix and attitude of the people is equally important to craft a perfect user experience. How people browse through products or services? What type of information they look for? How much they are comfortable with typing in their responses? Team SearchNative deliberated on all the different possible ways to make this interaction as smooth as possible. And came up with a thorough plan for developing the chatbot ‘AKIN’. PUT ON THE TECH SHOES AND GET CODING! CodeIgniter is the best platform to develop back end for this chatbot. This platform is the best to create seamless admin panel so that the client can manage it easily. For the database management the team identified PHP and MySQL as the best platform and for the eCommerce payment gateway C2C was selected, and the game began. The biggest challenge was to ​develop the chatbot within the API framework provided by Facebook itself. The development process begun with acquiring the Facebook Page ID, Page Token, and User Access Token. For the next 3 months, we dedicated our life to ‘AKIN’! ‘AKIN’ IS RUNNING AS SMOOTH AS EVER. CHECKOUT THE FEATURES! We have taken utmost caution that the right product is presented before the user. In the beginning of the chat itself, ‘AKIN’ confirms the preferred language of the user. To make the products available we used different visual approaches like Product Listings, Most Popular Product/ Service, Discover Latest Product, Category Buttons, Quick Picks, and Carousal Browsing. These techniques helped the user in reaching the correct product with minimum need of typing in the text. Using the set of responses outlined by the team, ‘AKIN’ guides the user through the product/ service browsing process. Also, the ​Add To Cart and Checkout features in the chatbot are set up in the way that the user experiences a swift shopping process. Technology is tumultuous and unpredictable, but it gives a great experience nevertheless. SearchNative ​​believes in staying informed up to date with the global trends and creating a distinctive value for the users as well as the client. ‘AKIN’ is the best example how ​Team SearchNative​​ excels in giving the best value for money, always! For further information on chatbot development, please contact us at -  http://www.searchnative.com/contact-us/   3   

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