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Implementing Predictive Analytics: Practical and Ethical Challenges

This presentation delves into the practical and ethical implications of implementing predictive analytics in higher education institutions. Topics covered include the use of past data for future predictions, applications in enrollment management, early alerts, recommender systems, adaptive technologies, and facilities planning. Ethical dilemmas such as student tracking, profiling, transparency, privacy, and security are explored. Recommendations are provided on creating a vision and plan, building supportive infrastructure, selecting vendors, addressing bias, and intervening with care. Participants are encouraged to consider key factors in decision-making and to ensure proper data use. Thought exercises and case studies prompt critical thinking on best practices in deploying predictive analytics responsibly.

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Implementing Predictive Analytics: Practical and Ethical Challenges

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  1. Implementing Predictive Analytics: Practical and Ethical Challenges 2019 COSUAA Annual Conference Long Beach, CA

  2. Ernest Ezeugo Policy Director, National Campus Leadership Council • For more predictive analytics research, connect with New America: • Twitter: @NewAmericaEd • Email: palmer@newamerica.org • Stay in touch! • Twitter: @ErnestEzeugo • Email: ernest@campusleaders.org

  3. A Tale of Two Universities

  4. Simon Newman, former president of Mount St. Mary University, on a plan convincing students to leave to raise retention rates. “This is hard for you because you think of the students as cuddly bunnies, but you can’t. You just have to drown the bunnies…put a Glock to their heads.”

  5. “Because of these proactive interventions all students benefited, but the students who benefited the most were first generation, low-income and students of color.” Tim Renick, vice president of enrollment management and student success at Georgia State University, on the implications of GSU’s use of predictive analytics.

  6. WHAT IS PREDICTIVE ANALYTICS? • When past data is used to make predictions about the future

  7. PREDICTIVE ANALYTICS IN HIGHER ED • Enrollment -Recruit, admit, and offer aid to new students • Early Alerts -Identify students at-risk of failing • Recommender Systems -Offer students guidance on course and degree plans • Adaptive Technologies - Help students reach course learning goals • Facilities -Guide colleges in offering the right classes and controlling use of resources on campus

  8. Ethical Challenges: Tracking/Streaming Students

  9. Ethical Challenges: Profiling Students

  10. Ethical Challenges: Transparency

  11. Ethical Challenges: Privacy and Security

  12. HAVE A VISION AND PLAN • Convene key staff to make important decisions Things to consider: • Purpose • Potential consequences • Outcomes to measure

  13. BUILD A SUPPORTIVE INFRASTRUCTURE • Assess institutional capacity • Communicate the benefits of using predictive analytics • Create a climate where it can be embraced • Develop a robust change management process

  14. CHOOSING A VENDOR • Considerations for building your own system • Cost • People • Institutional capacity to act on data If you decide to partner with a vendor…

  15. WORK TO ENSURE PROPER USE OF DATA Make sure your data is… • Complete and high quality • Interpreted accurately • Private and secure

  16. MODELS THAT AVOID BIAS • Choose a vendor wisely • Test and be transparentabout models

  17. INTERVENE WITH CARE • Carefully communicate to students when deploying interventions • Train staff on implicit biasand the limits of data • Evaluateand testinterventions

  18. THOUGHT EXCERCISE • You lead a committee that administers a confidential campus climate survey asking students questions about how connected they feel to faculty, staff, and other students, involvement on campus, exercise, free-time, and study habits, and more. • Your Student Life office, who you’ve involved in the process, indicates that research shows some combinations of responses may indicate deteriorating mental health. • Your school has recently had a number of mental health related incidents. Some members of your office suggest monitoring students based on their responses. Others recommend reporting students for pre-emptive counseling services. • In your opinion, what’s the appropriate course of action? Does it violate the promise of confidentiality? If so, do you feel it can it be justified? Discuss with your neighbors.

  19. NEW AMERICA’S RESEARCH ON PREDICTIVE ANALYTICS Find all of our reports at newamerica.org/education-policy/topics/innovation-education/predictive-analytics/

  20. THANK YOU! Ernest Ezeugo Policy Director, National Campus Leadership Council • For more predictive analytics research, connect with New America: • Twitter: @NewAmericaEd • Email: palmer@newamerica.org • Stay in touch! • Twitter: @ErnestEzeugo • Email: ernest@campusleaders.org

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