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Rethinking Business Models: Creativity Inspired Innovation. Dr Peter Kelly School of Science, Aalto University. Innovation is the act of introducing s omething new . Creativity is an ability to think up and design new inventions, produce works of art, or solve problems in new ways,
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Rethinking Business Models:Creativity Inspired Innovation Dr Peter Kelly School of Science, Aalto University
Innovationis the actof introducing something new
Creativityis an ability to thinkup and designnew inventions, produce works of art, or solve problems in new ways, or develop an idea based on an original, novel or unconventionalapproach
Innovation Force Index 2010 Source: The Rise of the CreativeMasses (Innovation Inside)
To get to a more innovative place we need to creatively explore
Analytical Thinkers Why? • Show me the proof • What do I tell the press? • NDA NO
Embracing Intuitive Thinking Chief Creative Officer (publishing) Chief Experience Officer (banking & Starbucks) Chief Imagination Officer (Fast Company) Chief Exploration Officer (oil & gas and …)
Companies Like Profitable Routines 13weekreporting cycles
The natural bias is towardsincrementalinnovation ofnew & improved routines
Apple vs Nokia
Don’t discard routines challengethem and Creatively explorenew ones
creativity is context inspired
Inspiring Creativity in Companies • CEO as Chief Exploration Officer • Free up exploration time • Get out of the routine arena (the office) • Outsiders bring fresh perspectives • Entrepreneurs as allies not antagonists • Work with students on multidisciplinary challenged based projects (new products, new concepts)
Inspiring Creativity in Catalysts • Encourage proponent lead due diligence • Support co-creation efforts that create innovation between research, new venture and established business communities • Failure as a success criteria • “Stuff we don’t know” compartment
Inspiring Creativity in HEIs • Idea studios in addition to lecture theatres • Develop multidisciplinary applied initiatives and problem or challenge focused programs • Encourage surprise (and sustained) encounters between companies, catalysts, researchers, alumni and students
Creativityis the road less traveled but one we need to explore to get to abetterand more innovativeplace
Thank you ! peter.kelly@aalto.fi