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CHAPTER 37. Identifying Career Opportunities. Free Powerpoint Templates. Defining Goals. Chapter 37.1. Choosing a Career. Career is what you will do to earn a living over a period of years, perhaps a lifetime Includes series of progressively more responsible jobs

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  1. CHAPTER 37 IdentifyingCareerOpportunities Free Powerpoint Templates

  2. Defining Goals Chapter 37.1

  3. Choosing a Career • Career is what you will do to earn a living over a period of years, perhaps a lifetime • Includes series of progressively more responsible jobs • Requires careful thought and preparation

  4. Choosing a Career Video

  5. Six Step Process • Six step process for decision making can help guide you in making important career choices • Define your lifestyle goals • Conduct a self assessment • Identify possible career choice and gather information • Evaluate your choices • Make your decisions • Plan how you will reach your goal

  6. Define Your Lifestyle Goals • Your lifestyle is the kind of life you would like to live • These questions will help you set lifestyle goals: • What type of lifestyle do you want to live? • How you want to spend your time, energy, and money? • If spending time with family is important to you, then you probably will not want a career that requires a lot of travel

  7. Defining Lifestyle Goals Cont’d... • Your lifestyle can be or will be influenced by: • Area you live in • The type of housing you live in • Cultural Environment you live in • Your mode of transportation • Your relationship with your family and friends • The work you do to earn a living

  8. Conducting a Self-Assessment • You should include the following in a self-assessment: • Values • Interests • Skills and Aptitudes • Personality • Work Environment, RelationshipPreferences

  9. Self-Assessment Cont’d… • Values • Beliefs that guide the way we live • Interests • Things we like to do, favourite subjects, sports, etc. • Skills and Aptitudes • An aptitude may be an ability or natural talent, or it may be the potential to learn a certain skill • Personality • Combination of all your unique qualities that make you who you are • Work Environment, Relationship Preferences

  10. Identify Possible Career Choices • Gather information about these through research • Libraries • Internet • Interviews • Professional and trade organizations • Work experience

  11. Gathering Information • Libraries • Occupational Outlook Handbook (OOH) provides info on career outlook, number of and types of jobs available • Internet • O*NET, the Occupational Information database which includes information on skills, abilities, knowledge, work activities, and interests associated with occupation • Informational Interviews • Set up an interview with a professional who works in the career that interests you

  12. Gathering Info. Cont’d… • On-the-Job Experience • An entry-level job pursued as a student in the field of your interest will be very beneficial • Try out some work activities, reflect on how you like them • Experience the work environment associated with that career • Develop good habits which will help you succeed • Another option is pursuing an internship • An internship offers students direct work experience and exposure to a career and it helps you gain experience and build contacts, which is very important

  13. Evaluate your choices • Once you identify one or even several careers, compare and contrast your choices • Create a personal career profile and compare your self-assessment with the career assessment • Ask yourself : • Do the work values in this field match my values? • Will it support my lifestyle goals? • Do the responsibilities match my skills and aptitudes? • How suited is the job to my personality? • Does the work environment match my needs?

  14. Develop an Action Plan • Formulate Planning Goals • Small steps that take you from where you are to where you want to be • Be Specific • A specific goal is stated in exact terms and includes some detail • Be Realistic • A realistic goal is one you have a chance of achieving • Work Backward • Begin with ultimate career goal, then decide objectives

  15. Develop an Action Plan Cont’d… • Professional Development • Plan of action to reach your goal, must include concepts and strategies needed for personal and professional growth • Ask yourself: • What is my ultimate career goal? • What course can I take to reach that goal? • Which undergrad education is required to reach that goal? • Where can I get this education/training?

  16. Develop an Action Plan Cont’d… • Outlining your plan • After you have gone through these steps thoroughly, begin writing your personal plan of action • Write down all the goals and the date you expect to reach each goal • This will help you stay on track toward your ultimate career goal • Turn your Dream lifestyle into a REALITY

  17. END OFCHAPTER 37.1

  18. Careersin Marketing Chapter 37.2

  19. Is a Marketing Career for You? • Studying marketing helps you develop various skills including: • Writing • Researching • Communication • Analytical

  20. Marketing Career Preview Video

  21. Overview of Marketing Careers • Studying marketing will develop writing, researching, communication and analytical skills. • Field of marketing provides great diversity of jobs, for example: • Purchasing • Merchandising • Selling • Designing

  22. Benefits of a Marketing Career • Opportunity to make an above average income • When in an entry-level, or subordinate job, one can still look forward to the great potential earnings offered by careers in marketing • Easier to advance in a career due to high visibility • Opportunity to present and shape ideas with managers, and possibly earn a promotion if done well

  23. Benefits Cont’d… • Allows you to design ads which can win critical acclaim from professional associations • Winning positions is faster in marketing • Marketing is stressful, however credit is given for the amount of effort put in

  24. Employment Trends • Bureau of Labour Statistics predicts employment in marketing will rise through 2014 • Growth of e-commerce provides many opp0rtunities • Changes in marketplace have created need for more professionals • Companies extending programs and staff for various types of marketing research

  25. Occupational Areas • An occupational area is a category of jobs that involve similar interests and skills. • Examples of generally accepted areas in fields of marketing include: • Advertising • Customer Service • E-Commerce • Entrepreneur

  26. Job Levels in Marketing • Entry Level Jobs • Requires no prior experience • Involves limited decision-making • Career-Sustaining Jobs • Require higher level of skill and decision making • Marketing Specialist Employees • Strong leadership abilities • Frequent decision-making on a daily basis • This position is a long term goal for many in marketing

  27. Job Levels Cont’d… • Marketing Supervisors • Requires management, marketing, decision-making skills • Highest employee level, high prestige and income • Less risk compared to the top managerial levels • Managers and CEO’s / Owners • Top level • Capable of running the company • Must be highly skilled in many areas • Responsible for success of enterprise

  28. The End Thank YouFor Watching Free Powerpoint Templates

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