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Digital communications best practice

Digital communications best practice . Ohio casa directors’ meeting June 12, 2019. Include one CTA (call to action) per publication Less is more Be consistent. NEWSLETTERS. Think mobile Analyze data. Utilize brand standards. 28%. How many donations driven by email. $71.

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Digital communications best practice

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  1. Digital communications best practice Ohio casa directors’ meeting June 12, 2019

  2. Include one CTA (call to action) per publication • Less is more • Be consistent NEWSLETTERS

  3. Think mobile • Analyze data

  4. Utilize brand standards

  5. 28% How many donations driven by email $71 Average amount raised per 1,000 emails 17% Open rate of emails 1.4% Click-through rate of opened emails 2017 data on small non-profits from M+R benchmarks

  6. Use content buckets • Don’t just post a link – pull a quotation or give context to why you’re sharing it • Posts with images perform best (free resources = Canva, Pixabay) SOCIAL MEDIA

  7. News and trending topics • Media connections • Storytelling • Powerful imagery • Day - to - day • Most used platform • Supports many content types • Donations

  8. WEBSITE

  9. Customize short links • Post regular blog updates or other new content to attract new visitors • Mobile optimized

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