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Buyer’s Guide 2004

Buyer’s Guide 2004. Presented by: Amanda Cosson Amanda Crager. General Information. Definition Uses and Content Types Rating Scale Analysis Summary. Definition and Overview.

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Buyer’s Guide 2004

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  1. Buyer’s Guide 2004 Presented by: Amanda Cosson Amanda Crager

  2. General Information • Definition • Uses and Content • Types • Rating Scale • Analysis • Summary

  3. Definition and Overview • The ultimate consumer guide providing complete product information and the best product recommendations based on your specific needs and uses; recommendations are ranked from the best to worst fit, with detailed comparisons between them.

  4. How to Use an Internet based Buyer’s Guide • There are many ways you can search for items. These are a few of the most popular. • Choose a price range. Prices are listed by the Average Street Price (ASP). • Choose a brand. • Decide intended use of product.

  5. Content of a Printed Buyer’s Guide • A popular printed buyer’s guide is produced by Consumer Reports magazine. • The magazine is divided into numerous categories such as automobiles, household appliances, exercise equipment, etc. • The Consumer Reports Best Buy is denoted under each category and is based on overall performance and price.

  6. Types of Buyer’s Guides • Business • Electronic Buyer’s Guide • Automobile Buyer’s Guide • Home Buyer’s Guide • Leisure • Firework Buyer’s Guide • Sailboat Buyer’s Guide • Camera Buyer’s Guide

  7. Business Buyer’s Guides • Electronic: contains products such as computers, CD players, DVD players, MP3 Players, and various types of televisions. • Automobile: contains rating, reviews, and pricing for new and used cars, trucks, SUV’s, and vans • Home: contains homes for sale by owner and real estate agents, and helpful hints on mortgages

  8. Leisure Buyer’s Guides • Firework: contains a list of brands, a general description of different types of fireworks, and the equipment needed for the proper use • Sailboat: offers assistance in charting the seas, vessel management, tidal predictions and marine weather • Camera: ranks cameras based on image size, total pixels, size in megapixels, and zoom capabilities

  9. Rating Scales • Each buyer’s guide has a unique rating scale. Some common rating scales are: • BDTI Benchmarks • Numeric System • Star System ex. 5-star • Efficiency v. Effectiveness

  10. Summary and Final Analysis • There are numerous types of buyer’s guides for any product that you are looking for. • They are helpful in determining the best product in competing industries based on personal desires. • A buyer’s guide analysis each product in detail high lightening strengths and weaknesses in critical areas.

  11. Question and Answer • What are other types of buyer’s guides? • There are buyer’s guides on anything you could possibly want to search for. • Where can you get a buyer’s guide? • They can be found on the internet or at any location that sells books and magazines. • How often are the buyer’s guides updated? • Most are updated annually, but some are updated monthly.

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