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Strategic Planning: Goals and Business Portfolio – Day 2

Strategic Planning: Goals and Business Portfolio – Day 2. Introduction to Marketing. When bell rings, talking stops. Q uietly work on Do Now. When class presentation or discussion, no side conversations. Class Expectations.

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Strategic Planning: Goals and Business Portfolio – Day 2

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  1. Strategic Planning: Goals and Business Portfolio – Day 2 Introduction to Marketing

  2. When bell rings, talking stops. Quietly work on Do Now. When class presentation or discussion, no side conversations. Class Expectations

  3. Helps determine how much to invest in advertising, distribution, and product development. How to use BCG matrix Harvest: investment < profit, Take cash out of business

  4. Helps determine how much to invest in advertising, distribution, and product development. Nuture: investment usually < profit but much greater than Harvest. How to use BCG matrix

  5. Helps determine how much to invest in advertising, distribution, and product development. Sow: investment usually > profit, or exit How to use BCG matrix

  6. Helps determine how much to invest in advertising, distribution, and product development. How to use BCG matrix Divest: Close down? Keep open with no investment? Revive?

  7. Helps determine how much to invest in advertising, distribution, and product development. Nuture: investment usually < profit but much greater than Harvest. Sow: investment usually > profit How to use BCG matrix Divest: close down business over time. Harvest: investment < profit, Take cash out of business

  8. Develop a recommendation for your products. Share with two other groups. Listeners take the role of the firm’s executive committee. Executive committee votes whether to accept, reject or modify the recommendation. Business Portfolios

  9. Write a recommendation to your chief marketing officer on what to do with each product. • Include where the product falls in the BCG matrix and facts that support your recommendation. • Print your recommendation. • If you get done early, work on the Arm & Hammer Case. Individual exit ticket

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