Mastering the Art of Self-Promotion:

1. Mastering the Art of Self-Promotion: Mastering the Art of Self-Promotion: Effective (But Tactful) Ways to Toot Your Own Horn July 29, 2019

2. About the Presenter: Tiffani Lee • Partner in the Litigation Section at Holland & Knight LLP • Diversity Partner at Holland & Knight for 10+ years • Member of H&K’s Firmwide Partner Compensation Committee • Member of H&K’s Practice & Operations Committee • Advisor, mentor and sponsor of numerous traditionally underrepresented attorneys inside and outside of the firm • Passionate about the empowerment of traditionally underrepresented attorneys

3. Agenda • Research Findings • Importance of Self-Promotion to Professional Success/Advancement • Three Key Challenges/Obstacles to Self-Promotion • Personal Observations • 10 Practical Tips • Recommended Resources

4. Quiz: What do you think? • I will be viewed as less likeable if I engage in self-promotion at work. • Self-promotion is just a part of the BS of organizational politics. • Self-promotion is bragging and reflects arrogance. • If you do great work, it will get noticed in time, and the rewards will come.

5. Research Findings • November 2013 study by Barbara Annis and Associates in partnership with Thomson Reuters and Women of Influence found that even senior women executives struggle with self-promotion, advocating for themselves and expressing their talents. • Study by linguist Kieran Snyder found that in written performance reviews, women find their personal style criticized 30 times more than men do. • Research by Sylvia Ann Hewlett at the Center for Talent Innovation shows that cultivating your personal brand is one of the best ways to attract a sponsor – and professionals with sponsors are 23% more likely than their peers to be promoted.

6. Research Findings • Studies suggest 70% of people experience impostor syndrome at some point in their career. • Gender bias research by Fortune magazine found that: • Women are far more likely than men to receive personality criticisms in critical reviews; • Words like bossy, abrasive, strident, emotional, and irrational only appeared in reviews of women; and • Aggressive showed up as praise for men, but criticism for women.

7. Importance of Self-Promotion • All have a healthy desire to have our work be seen and recognized by others. • Owning and speaking about accomplishments is a key to professional success. • Self-promotion helps create the visibility and credibility we need to get ahead. • To get the opportunities you want and need to advance, you have to figure out a way to make people aware of your great performance and future potential. • In law firms, the big projects, stretch opportunities, leadership roles and pay raises often go to those who have figured out how to effectively promote themselves.

8. Three Key Challenges/Obstacles • “Good girl” Conditioning • Impostor Syndrome • Likability Conundrum

9. “Good Girl” Conditioning • Be humble. • Be polite. • Be modest. • Avoid doing things that suggest we are “full of ourselves.” • Avoid bragging. • Work hard. Keep your head down. Just do a good job.

10. Impostor Syndrome • Psychological phenomenon or pattern • Persistent, internalized fear of being exposed as a “fraud” • Experienced by men and women. • Results in a lack of confidence that limits our courage. • 5 Competence Types Linked to Impostor Syndrome: • The Perfectionist • The Superwoman/man • The Natural Genius • The Soloist • The Expert • Studies suggest 70% of people experience impostor syndrome at some point in their career.

11. Likability Conundrum • Gender norms presume that women should be agreeable, warm and nurturing. • Women who violate these norms – by sharing a strong opinion, promoting themselves, taking a tough stance, etc. – are often penalized for that behavior in a way that men are not. • Common labels that are attached: • “too aggressive” • “ice queen” • “b-word”

12. Mastering the Art: Ten Tips • Shift mindset from self-promotion to self-advocacy. • Know your value proposition. • Focus on making your work visible. • Focus on service and sharing. • Talk about resultsand the impactof your work.

13. Mastering the Art: Ten Tips • Highlight past successesand future potential. • Avoidlies of omission. • Don’t wait for an annual performance review. Share successes throughout the year. Make it a habit. • Practice. Plan. • Normalize the practice of self-promotion.

14. Recommended Resources • Executive Presence: The Missing Link Between Merit and Success by Sylvia Ann Hewlett • Forget a Mentor, Find a Sponsor by Sylvia Ann Hewlett • Playing Big: Practical Wisdom for Women Who Want to Speak Up, Create, and Lead by Tara Mohr • The Secret Thoughts of Successful Women: Why Capable People Suffer From the Imposter Syndrome and How to Thrive in Spite of It by Dr. Valerie Young • Promote Yourself: The New Rules for Career Success by Dan Schawbell

15. Questions?