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1. l o inner m ovie and a

2. l o inner m ovie and a Business Description and Overview Dinner and a Movie is a PIZZA and new release DVD take-out and delivery service. Our product and service offerings include the option to have a large pizza and a new release DVD all from the same store. We are certain that our PASSION for the idea behind this company will show through in all of our business practices and lead to customer loyalty and SUCCESS.

3. l o inner m ovie and a Our Mission Dinner and a Movie is committed to satisfying the needs of its customers by providing a UNIQUE, CONVENIENT, and AFFORDABLE entertainment and pizza delivery service that guarantees delicious food, quality new release movies with an extensive selection, and friendly service performed in a timely fashion. We aim to be the PREMIER firm in our market niche constantly generating competition in the area and returns for owners.

4. l o inner m ovie and a Major Risks Environmental Risks: succeeding over our competitors, cyclical changes in the economy, regulatory factors, seasonal changes Process Risks: positive reputation, employment security, legal liability Information for Decision Making risks: credibility of accountants, utilization of Web site, implementation of marketing strategy, purchase decisions

5. l o inner m ovie and a Strategies and Plans for Managing Major Risks We must be sure that our operations are efficient and flexible enough to quickly change in the event of a problem. We plan to create a positive perception of our business through high quality advertising. We will extensively train our employees in order to avoid multiple risks.

6. l o inner m ovie and a Management and Personnel Plan

7. l o inner m ovie and a Market Analysis • Techniques: • Environmental scanning • Surveying our fellow colleagues • Analyzing and testing some competitor’s products

8. l o inner m ovie and a Customer Analysis Target Market: Families CollegeStudents Survey Results: New release DVD’s and price ~There is a large unfulfilled market demand for our company’s products and services.

9. l o inner m ovie and a Marketing Plan • Grand Opening promotions: • Flyers • coupons • Other Promotions: • Student Discount • Club DVD card • Yellow page listing • Advertising Campaign: • Slogan: “Perfect night delivered to your door.” • We anticipate that our high quality advertising along with our high quality product will not only entice customers to spread the word about our business, but also lead to customer loyalty.

10. l o inner m ovie and a Our Competition Pizza Leaders:Movie Rental Leaders: Domino’s Blockbuster Garrett Hill Hollywood Campus Corner TLA Peace a Pizza

11. l o inner m ovie and a Competition $3.00 24 hrs $4.00 3 days

12. l o inner m ovie and a Competitive Advantage Differentiation Dual Service Quality and Consistency Ahead in Industry Changes Technology, Use of Web site Easy Drop Off Points

13. l o inner m ovie and a Competitive Environment Market Trends Changes in Forces Population Technology Economy Regulation Entry Barriers Efficient Training Quality

14. l o inner m ovie and a Sales Forecast

15. l o inner m ovie and a Breakeven Analysis

16. l o inner m ovie and a Income

17. l o inner m ovie and a Ratio Analysis Inventory Turnover Current Ratio Profit Margin Return on Equity 2004 0 28 days -16% -191% 2005 4.04 22 days 4% 49% 2006 53% 1.88 18 days 8.8% Industry 1.9 64% 21 days 1.5%

18. l o inner m ovie and a E-Business and Technology We have developed a three step system to utilize our E-Business capabilities as best as possible. Step 1: use our Web site to promote awareness of our menu, membership and movie listings. Step 2: online ordering for delivery and take-out Step 3: secure server with the availability of credit card payments and transactions. 5 year goal:completely integrated database

19. l o inner m ovie and a Thank You Questions? Comments?