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Web Based Tools to Enhance Outreach. Beth Holtzman & Jessie Schmidt University of Vermont Extension New Farmer Project & Women’s Ag Network April 3, 2014. Today’s Session. Why use web tools? Tool examples Blogs E-Newsletters & l istservs Web Forms Web Integrations
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Web Based Tools to Enhance Outreach Beth Holtzman & Jessie Schmidt University of Vermont Extension New Farmer Project & Women’s Ag Network April 3, 2014
Today’s Session • Why use web tools? • Tool examples • Blogs • E-Newsletters &listservs • Web Forms • Web Integrations • Before you dive in . . . • Closing thoughts & questions
Why use web tools? • Why we use web tools . . . • Keep content fresh & share time sensitive news • Streamline client access to resources • Automate clerical tasks (registration, sign-ups, etc.) • Connect directly with our audience • Learn about our audience
Start with the End in Mind What do you want to accomplish? How will you know if the tools are working for you? What will you measure? Set up & collect metrics from the start: Via Google Analytics or in-tool analytics
Blogs Interactive Static Build engagement Archive
Form Builders • Google Docs • EmailMeForm (emailmeform.com) • Perfectforms (perfectforms.com) • Formsite (formsite.com) • Wufoo (wufoo.com) … and lots of others.
Web Tool Integrations Why Integrate? • Enhancement • Efficiency • Engagement
Integration for Enhancement Jan – March 2014
Before you dive in . . . Ask: • What’s the right tool for the task? • For you? For your audience? • Who will have access? Roles? • User names, urls, passwords, etc: • “Small” details that can make a big difference.
Questions? Evaluation & Feedback: https://wagn.wufoo.com/forms/web-tools-form/ Thank you!