How Do Malicious Affiliates Stuff Cookies For Affiliate Fraud?

1. How Do Malicious Affiliates Stuff Cookies For Affiliate Fraud Most business organizations take steps to capitalize on the unparalleled strength of digital channels and social media nowadays. Therefore, the boom in affiliate marketing is more evident. Every company wants to promote itself through its selected affiliate partners to reach out to more target audiences online. Companies that rely on such a marketing form are reaping advantages. You can regard affiliate marketing as a performance-specific approach to digital marketing. The reason to employ this marketing method is to increase demand among a business’ prospective and existing consumers. The marketing team of a company can help fuel growth in a seamless manner when it uses the site of an affiliate to display ad links. Marketers pay a commission to affiliates in return. It’s a win-win scenario for an advertiser and an affiliate when an affiliate marketing strategy drives desired results. Still, many companies are unaware that malicious affiliates are everywhere, and they are adept at cookie stuffing. A business can lose substantial money, reputation, and brand image in no time if it becomes a victim of affiliate fraud. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. Cookies are an Integral Part of Affiliate Marketing When it comes to affiliate marketing methods, know that cookies are indispensable. Because of cookies, advertisers can confirm that each sale is attributed to someone who clicked on the displayed advertisement link on an affiliate’s site. So, making this particular thing sure would not have been possible without the use of cookies in a proper manner. Whenever a user lands on a website, it saves cookies right away as they are bits of information about that user. It enables a business to understand a user’s likes or preferences and cater to their requirements in the best way possible. Cookies are instrumental in helping companies gain a competitive edge over their potential competitors. The information about users gets saved instantly on the device or web browser they use. These cookies store information and facilitate advertisers to track users when they go from one site to the other. Users need not share the same information repeatedly, as cookies consist of the same. The information includes user name, address, phone number, credit card details, etc. Many advertisers also place certain types of cookies, known as third-party cookies, to savvy the exact interests of a user and provide them with appropriate content. Thus, cookies are a crucial aspect of affiliate marketing as they can help marketers keep track of each user during their online browsing journey. Malicious Affiliates Stuff Cookies to Create Fake Attribution Reading further will help you become cognizant of what is cookie stuffing if you don’t have profound knowledge of it. Cookies can be beneficial for a business enterprise to a significant extent. On the other hand, a business can experience a huge loss of money, loyal customers, credibility, and reputation because of stuffed cookies by malicious affiliates. Committing ad or affiliate fraud in modern times using cookies is a piece of cake for threat actors. The technique of stuffing cookies ends up creating fake attribution or sales, compelling advertisers to pay commissions to their affiliate partners. Many large corporations fail to generate revenues after spending substantial money on affiliate marketing campaigns. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. Cookie dropping or stuffing is a fraudulent activity in which affiliate partners inject a series of cookies into the browser of a web visitor. Malicious affiliates can do so through a third-party site without the consent of visitors. Advertisers consider fake traffic and sales genuine, which is why they pay a commission to their affiliates who follow an illegitimate method to trick them. Cookie Dropping Impacts Ad Campaign Performance Despite relentless marketing efforts, most ad or affiliate campaigns fail to perform. The main reason is cookie-dropping by threat actors. Aside from campaign performance, this illegal practice affects business organizations and makes them face financial issues. Affiliate cookie stuffing by malicious affiliates ends up compromising an affiliate marketing campaign’s integrity. Advertisers who do not know about the fraudulent activity waste their marketing budgets on ill-intentioned affiliate partners. These malicious individuals take away the potential of a company to partner with legitimate affiliates and drive high-quality, genuine traffic. The increasing number of cases of cookie dropping has become a major concern for marketers worldwide. Threat actors are indulged in driving non-human, fake traffic to websites, tricking advertisers, and making money in an illegal manner. They use bots that drive fake users and various other kinds of inappropriate traffic to an online store. These bots can enter an affiliate marketing channel and inflate all data, metrics, and analytics. Ultimately, it presents advertisers with a fake image of their marketing campaigns and performance. VPT’s Tool is the Ideal Solution to Keep Cookie Dropping Away One of the most reliable ad fraud detection companies is Virus Positive Technologies. You can seek complete assistance from this company, which is reputed for developing tools that can help you monitor, identify, and effectively eliminate ad or affiliate fraud. Affiliate management services of VPT can prevent your company from becoming a victim of an affiliate trap. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,