What Are the Advantages of Ad Fraud Protection Platforms in Affiliate Marketing?

1. What Are the Advantages of Ad Fraud Protection Platforms in Affiliate Marketing? Affiliate fraud is impacting digital advertising in an adverse way. Affiliate ad fraud is the process of viewing, generating and clicking false interactions within your affiliate campaigns. The primary objective of affiliate ad fraud is to earn commissions. Modern-day companies leverage affiliate marketing to attract traffic to their websites. It is suitable for boosting sales and improving metrics. The legitimate affiliates of your company are responsible for creating value for your brand. But in affiliate ad fraud, you would be paying commissions to nefarious affiliates. These malicious affiliates leverage fraudulent methods to derail your affiliate campaigns. In today’s time, digital advertising is experiencing turbulence, thanks to affiliate fraud. And when executed on a larger scale, affiliate fraud can affect your brand’s online reputation. It can also make you lose your loyal customers. Affiliate fraud steals data from your users that can tarnish your positive reputation in the target market. Fraud in affiliate marketing is tough to determine. It is necessary for your company’s marketing team to know about the repercussions of affiliate fraud. Fraud in affiliate marketing is deceiving and dents your marketing team’s budget. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. Affiliate Click Fraud - Things you should Know Affiliate click fraud, also known as pay-per-click fraud, inflates your website traffic. In affiliate marketing, your marketing team pays a fee to the affiliates for each click. Your team anticipates that real customers are interacting and clicking on the ads. By leveraging automated clicking platforms, the unscrupulous affiliates create an impression that many users are clicking on the ads. In reality, none of these clicks are beneficial for your marketing team. The primary purpose behind affiliate click fraud is to deplete your company’s marketing budget. Nefarious affiliates can also use affiliate click fraud to boost the rankings of malicious websites. Click fraud is the subset of affiliate ad fraud. The clicks augment the revenue of the threat actors. Nowadays, affiliate click fraud is widespread because of the large amount of money involved in digital advertising. Your company’s marketing team should leverage click fraud protection solutions to thwart the attempts of malicious affiliates. The Risk Factors Associated with Affiliate Fraud In a normal affiliate marketing campaign, your marketing team entrusts the affiliates to promote your company’s services and products. And when the affiliates offer you conversions, you pay them. The main aim of affiliate fraud is to cheat your business and legitimate affiliates. They steal conversions and commissions from legitimate affiliates of your company. Here are the risk factors associated with affiliate fraud. Creates Distrust In affiliate fraud, you end up paying the nefarious affiliates. It erodes the trust and the bond between your marketing team and its affiliates. Professional and reputed affiliates will leave your affiliate campaigns midway. To safeguard your ad budget, you should opt for an affiliate monitor. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. Wasted Ad Budget Affiliate ads are the backbone of your marketing campaigns. But affiliate fraud can deplete the budget of your marketing team. A wasted budget can restrict your ability to create affiliate ads. Failure to Retain Loyal Customers Affiliate ad fraud can create trust issues between your customers and the brand. Affiliate fraud can steal the data of your users. The reputation of your company gets tarnished by affiliate fraud. The Advent of the Affiliate Ad Fraud Identification Platforms The affiliate ad fraud detection platforms identify and decrease ad fraud across your affiliate marketing channels. These protection platforms offer you analytical insights into your branded keyword promotions. They also protect your company from affiliate violations on paid search platforms. You can remove unwanted affiliate ad placements with these platforms. These identification platforms can raise red flags during policy violations. Common Types of Affiliate Ad Fraud Here is a list of some common types of affiliate fraud. Install Fraud Install fraud involves the cost-per-install model. In this model, your marketing team pays the affiliate for every successful installation of the application. Software and gaming companies use this model to generate conversions. The threat actors fake the app installation by using malware. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

4. Sales Fraud In sales fraud, the threat actors take advantage of the cost-per-sale model. Sales fraud happens when nefarious affiliates fake a sale with stolen credit card information. In this fraud, you may face chargeback from credit card companies. Lead Fraud In lead fraud, the malicious affiliates leverage the cost-per-lead marketing model. Lead fraud happens when nefarious affiliates generate fake leads. Your marketing team will have to pay for the fake leads in this fraud. Domain Spoofing Domain spoofing is a serious type of affiliate fraud that affects the performance of your affiliate marketing campaigns. It happens when the threat actors represent themselves as publishers during the transaction. In domain spoofing, the threat actors will post your ads on substandard domains. How Virus Positive Technologies (VPT) help you Monitor Affiliate Ad Fraud? The brand protection solutions of VPT can safeguard your brand’s reputation. VPT monitors your affiliate network and sends alerts during violations. It can also recognize fraudulent activity on your affiliate network. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,