What Is the Role of Ad Fraud Detection Companies?

1. What Is the Role of Ad Fraud Detection Companies? Every business operating online has its fair share of threats and challenges. For your company’s marketing team, affiliate fraud is one of the most cancerous issues. Affiliate fraud, like any other type, is deceiving and affects the bottom line of your company. Nowadays, malicious affiliates deploy affiliate traps to destroy your user’s journey. The malicious affiliates also steal your overall ROI. Affiliate fraud can also cause brand infringement and tarnish your reputation. Affiliate fraud plays with the interests of the brands, your agency’s affiliate networks and customers. Ad fraud detection companies implement solutions that monitor your affiliate networks. Solutions deployed by ad fraud detection companies operate in the background and alert you. Your company’s affiliates work hard to fetch organic traffic. But a small group of affiliates can turn malicious and steal the legitimate earnings of your marketing team. Companies are implementing ad fraud identification solutions to deter malicious affiliates. Optimize your Affiliate Marketing Budget Fraudulent traffic can cripple the budgets set by your marketing team. Optimizing the budget for affiliate marketing is imperative. Ad detection companies help you optimize your affiliate marketing budget. Ad fraud detection agencies identify and flag suspicious users. They also identify malicious affiliates and manages them so that they don’t affect legitimate affiliates. Your marketing team will witness less fraudulent traffic, which is likely to optimize your affiliate marketing budget. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. Affiliate Fraud Damages your Reputation Nowadays, reputation matters for companies. No organization will like to see a decline in its reputation because of affiliate fraud. Affiliate marketing works seamlessly for most modern-day brands. It is a performance-based model. You have to pay commissions for conversions. The legitimate affiliates fetch high-quality leads for your company. They increase your website’s traffic and sales. But most affiliate marketing programs can encounter glaring problems, like any fraud. Nefarious affiliates, on the lookout for commissions, can damage the reputation of your organization in varied ways. Ad detection agencies deploy eCommerce fraud prevention tools that protect your customers’ journey. Affiliate marketing fraudsters benefit by taking commissions on sales with stolen credit card information. It is a menace that affects your company’s reputation. It also drains your ad budget and demotivates the legitimate affiliates of your brand. Common Symptoms of Affiliate Fraud Here are the common signs of affiliate fraud your marketing team needs to know. ✔You are receiving plenty of clicks, but you’re not getting many conversions ✔ Your best-performing affiliate marketing campaigns are generating no ROI ✔ You are getting a lot of traffic on unexpected pages of your website ✔ The engagement rate is constantly declining ✔ You are observing traffic originating from unfamiliar sources VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. The Role of Ad Fraud Detection Companies Ad fraud detection companies can monitor and alert you during fraudulent activities deployed by malicious affiliates. Improving your marketing team’s ROI is easy by hiring affiliate fraud detection agencies. In affiliate fraud, nefarious affiliates rely on numerous methods to earn commissions. Here are some vital aspects to know about the role of affiliate fraud detection platforms. Checks your Website’s Traffic in a Comprehensive Manner In today’s world, it is not sufficient to sort traffic based on a few data points. Refining website traffic based on one or two data points may increase the chance of affiliate fraud. Affiliate fraud detection agencies can check every piece of traffic coming to your website. They offer you accurate results on tons of data points. Monitor Misleading Promotions A misleading promotion is a strategy to attract the attention of your users. Malicious affiliates use misleading promotions by displaying coupons with improper labeling to get commissions. Deceptive promotions can cause affiliate fraud on a larger scale. Solutions from ad fraud detection agencies monitor the misleading promotions and alert you. Monitors and Identifies Cookie Stuffing Cookie stuffing is a procedure where malicious affiliates load modified cookies into the devices of your customers. When the customer buys any product from your website, the nefarious affiliate receives a commission. Cookie stuffing can increase the cost-per- conversions of your campaigns. The best way to stop cookie stuffing is to opt for the solutions of ad fraud detection organizations. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

4. Optimizes your Affiliate Marketing ROI The most significant way that ad fraud detection agencies help is by optimizing your marketing ROI. You can secure your affiliate ad spend from threat actors. By monitoring and identifying fraud traffic, these agencies allow you to restrict the activities of nefarious affiliates. You don’t have to waste money paying for fraudulent affiliate ads. Ad fraud detection agencies play a pivotal role in countering fake conversions. Affiliate fraud detection agencies will safeguard your brand’s reputation. How do Virus Positive Technologies help you counter Affiliate Frauds? If you are running affiliate marketing campaigns for high-quality leads, rely on Virus Positive Technologies. The adware protection platform of VPT monitors your website and identifies the latest types of fraud. VPT also offers supporting evidence and data on the frauds detected. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,