What To Prioritize When Devising A Robust Brand Protection Strategy?

1. What To Prioritize When Devising a Robust Brand Protection Strategy? A business enterprise with an excellent market reputation finds attracting prospects easier. People usually rely more on those brands that are well-reputed. Indeed, it takes many years and relentless hard work for businesses to build brand image and reputation. Avoiding what’s needful so as to ensure no threat actors can harm the brand is something a company must not do. In this digital age, the cases of cyber-attacks are continuously increasing. So, it has become more important than ever for companies to devise and implement brand protection strategies regardless of size and scale. Every esteemed brand all over the world knows the importance of investing in brand protection solutions. You can deter bad actors from infringing and secure your reputation. Brand Protection Strategy: What is It? A business organization must devise and implement a brand protection strategy to protect the brand reputation and image in every possible way. A robust strategy to safeguard the brand against infringement is the need of the hour for every company. You must implement stringent measures to keep infringers away, besides defending your business’s reputation, image and profits. How Crucial Is It to Have a Robust Brand Protection Strategy? VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

2. No successful company wants to bear losses and lose the trust of its loyal customers. Therefore, it is of paramount importance to take every step possible to maintain a good reputation. More and more people will trust your brand once you successfully establish a strong image. On the other hand, your brand becomes more vulnerable to fraudulent activities with growing popularity. Malicious actors leave no stone unturned to gain unauthorized access to a business’s confidential and sensitive information or data. They try to steal whatever they get their hands on to make businesses go through troubles and adversely impact the customers’ journey. Thus, it is critical to opt for several brand protection methods. According to a recently conducted credible study report, nearly fifty-two percent of US-based customers no longer trust a brand post-purchasing counterfeit items online. Maximum consumers show less to no interest in buying products from a brand that has become infamous for selling fake goods. Hence, most brands resort to using an ad fraud detection tool these days. Brand Infringement Impacts You might notice a significant decrease in your sales because of brand infringement. Adversely impacts the faith your consumers have in your brand as well as its reputation. Brands lose the trust of their distributors and partners It takes substantial time, money and effort for a brand to combat infringers Companies have no option left other than diluting their trademarked brands Result-Driven Brand Protection Strategies Portfolio of Intellectual Property You have to prioritize the proper management and security of your brand’s IP portfolio. Experts can help you out in this regard. It requires a brand to execute clearance searches, registration design, trademark dealing and more. You must do the needful to make sure your brand stays secure in all major markets. It is of significant importance to ensure the highest level of protection for your IP. Gather Data and Business Intelligence VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,

3. You can be stress-free and worry-free once you set up a system that can collect data as well as gather business intelligence. It is a must for a brand to stay updated on where the brand infringement takes place online and which are the most affected products. Moreover, the system must also provide you with information such as where’s the most traffic coming from and going. Having details like these handy has to be one of the brand protection strategies. Eventually, you will have a clear idea about what to prioritize more. Monitoring Online Advertising In this era of digital technology, a brand has to promote its products online to gain a competitive advantage. Still, most businesses fail to recover the maximum percentage of online advertising revenue because of malicious affiliates. Therefore, it’s prudent to employ a tool that can help you in monitoring online ads and click fraud protection. Monitoring Social Media Platforms It is becoming more vital than ever for companies to keep monitoring their business accounts on social media. The prime objective behind doing so is to be cognizant of the networks of influencers with an intention to cause harm. You will certainly not want anyone to use your brand name and mislead your target audience across social platforms. So, monitoring your business profiles on social networking sites is necessary. Use the appropriate tool that can help you keep infringers or counterfeiters at bay. Remember that the data or the information you gain may make you a bit overwhelmed. You need to prioritize your strategy and conduct potential threat evaluations to protect your brand image and reputation better. Apart from using a session hijacking prevention tool that you can get from Virus Positive Technologies, opting for a suitable brand protection solution is also imperative. Do so if you want to safeguard the journey of your online consumers, eradicate invasive promotions and recover ad revenue. VIRUSPOSITIVE Phone + 91 - 124 - 2666031 Email- sales@viruspositive.com Sector-48, Gurugram-122001 Vipul Trade Center, Unit#130-131,440,