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SAE Sections Board Top-Tier Measure. Measuring the relevance of sections and the satisfaction of local members. Goals. Measure the relevance of local sections and their programs Measure member satisfaction with these services Create a new top-tier measure for the Sections Board.
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SAE Sections Board Top-Tier Measure Measuring the relevance of sections and the satisfaction of local members
Goals • Measure the relevance of local sections and their programs • Measure member satisfaction with these services • Create a new top-tier measure for the Sections Board
Strategic Plan End The Sections Board will provide all local SAE units worldwide the tools necessary to understand their members' needs and to measure member satisfaction with local activities and programs. These tools shall also enable the Board to generate a “top-tier measure” of member attitude toward local sections Measures The Sections Board will measure its progress toward this end through a “top-tier measure” of member attitude toward local sections. This measure shall be a single number, reflecting the combined importance of, and satisfaction with, local programs. Action Plan The data needed for these measures will be gathered through yearly section Member Interest Surveys that contain consistent questions for members in all local units.
Measuring Attitudes • Fishbein’s Multiattribute attitude model • “Attitude” = Sum(Importance x Satisfaction) • “Importance” and “Satisfaction” are measured through several attributes, rather than a single question for each evaluation. • Members are asked to rate 11 section programs and services (Scale of 1 to 5)
Meals at meetings Technical meetings Non-technical meetings Tours Section newsletter Section web site AWIM Continuing Education Socializing Networking Student Mentoring Programs and Services Measured A write-in category provides the ability to change these specific attributes over time.
Interpreting the Top-Tier Measure: • 117.7: Slightly positive • Baseline score • Member attitudes toward sections: • 7% are “negative” • 60% are relatively neutral • 33% are “positive”
Overall Importance of sections: 8% low 46% neutral 46% high Category Ratings: Technical Meetings 4.27 Tours 3.84 Networking 3.69 Socializing 3.41 Continuing Education 3.38 Newsletters 3.35 Student Mentoring 3.17 Web Sites 3.16 AWIM 2.89 Meals at Meetings 2.67 Non-Technical Mtgs. 2.47 Breaking Down the Data:Importance
Overall Importance of sections: 8% low 46% neutral 46% high Category Ratings: Technical Meetings 3.63 Meals at Meetings 3.48 Tours 3.47 Socializing 3.31 Newsletters 3.26 Networking 3.17 Non-Technical Mtgs. 3.11 Student Mentoring 3.09 AWIM 3.06 Continuing Education 2.97 Web Sites 2.95 Breaking Down the Data:Satisfaction
Moving Forward • Individual section surveys • Internationalization of the top-tier measure • Redefining sections