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“Snow Much Fun”. Snow Day at America’s Christian Credit Union December 15, 2007. Presented by Bryan London VP of Marketing. A Brief Overview. Location: Glendora, CA Asset Size: $225 Million FOM: Churches, Ministries, Universities and Member Prospects associated with
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“Snow Much Fun” Snow Day at America’s Christian Credit Union December 15, 2007 Presented by Bryan London VP of Marketing
A Brief Overview • Location: Glendora, CA • Asset Size: $225 Million • FOM: Churches, Ministries, Universities and Member Prospects associated with specific denominations • Membership: 13,000+ • Branches: 4 • Total Employees: 70 • Marketing Staff: 5
Snow Day In Southern California? Yes! • A Christmas Gift to the • Community! • Build Relationships • Let the Event sell itself • Visits to the Chamber • of Commerce and local • Businesses, churches • & Schools • Partnership with • Radio Disney
Goals for Snow Day • Community Awareness • Brand Recognition • Gain new members • Increase Share Deposits • Wish all in attendance a • “Very, Merry Christmas”
Partnership w/Radio Disney • We pay for the event. • They supply the entertainment, the snow and have the Disney Street Team onsite. • We receive 45 Radio Spots. • It is a “Win-Win” for both of us!
How Did We Promote the Event? This ad appeared in four different community papers!
What Specials did we offer? • Special TSC Offer. • 5.25% APY was valid for 3 days only. • New Deposits of over $770,000 in those 3 days.
The Big Day! • Over 1,500 people attended!
Their was Snow & Other Surprises too! • The Radio Disney Street Team
Special Goodie Bags for the Kids! This Christmas goody bag had special Buddy Bee coloring pages, a Christmas story, and Buddy Bee Savings Club For Kids pencils!
Special Thanks to our CEO Mr. Mendell Thompson w/ Santa & Mrs. Claus