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Using Outsourcing Partner’s Competence to Succeed During the Downturn. Ulad Radkevitch, PhD VP marketing, sales and business development. 3 November 2009 Kaatsheuvel, The Netherlands. Company Overview. ABOUT US REASONS TO OUTSOURCE S AND THE CRISIS WAYS TO CREATE VALUE TOGETHER.
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Using Outsourcing Partner’s Competence to Succeed During the Downturn Ulad Radkevitch, PhD VP marketing, sales and business development 3 November 2009 Kaatsheuvel, The Netherlands
Company Overview • ABOUT US • REASONS TO OUTSOURCE S AND THE CRISIS • WAYS TO CREATE VALUE TOGETHER
Quick Facts • Founded in 1989, over 250 employees • 200+ successfully completed large and small outsourcing projects • Experienced in software projects of 100+ man-years • IBM, Tieto, Baxter Healthcare, Cambridge Soft among customers • Selected as an IBM Core supplier for technical services for 2009 • ISO 9001:2000 certified, CMMI3 pre-assessed
ScienceSoft’s Identity WHO WE ARE: A European IT company offering high quality cost-effective software development outsourcing services as well as focused expertise in several technology niches. WHAT WE DO: • Software application development outsourcing • Microsoft technology consulting • Wireless/Mobile application development • Database and application migration • Manual and automated software testing
Specialized Services • Microsoft technology consulting: • BizTalk • SharePoint • .Net • Mobile software development: • Development • Testing • Consulting • All major platforms covered • Software migration: • Unique tools • Database Migration • Application Migration • BL Conversion • Testing services: • Functional testing • Performance testing • Security testing • Test automation • Consulting
What is Outsourcing Partnership? • Partnership (a definition)- a cooperative relationship between people or groups who agree to share responsibility for achieving some specific goal; "effective language learning is a partnership between school, teacher and student"; "the action teams worked in partnership with the government"
Traditional Reasons for (Offshore) Outsourcing • Reduce and control costs • Overcome resource pool limitations • Increase flexibility (very important both in the downturn and recovery) • Avoid distraction and focus on your core competence • Bandwagon effect
Impact of the Downturn on the customers • Budgets are cut, offshore/ nearshore teams get reduced • Projects put on hold, decisions delayed • Some get bust/ acquired • So, how can you use your outsourcing partner to survive/ succeed in these circumstances?
Some Ideas and Experience • Create an integrated value chain with your partner • Use your partner’s resources to improve time to market • Use partner’s competence to expand your offering at your home market • Join resources with your partner to achieve common goals
Create an Integrated Value Chain • Use creativity/ competence of your partner • Do things together, not just outsource • Ideas should flow in both directions • Create the sense of involvement • Turn your partner into an R&D center • Case study: A Dutch marketing agency
Improve Time to Market • Several things your partner can do for you in terms of product development: • Come up fast with estimations • Make pre-studies, develop proof of concept, prototypes • Expend your project team fast with internally available resources • Hire when you do not want to hire • Case study: German subsidiary of a major US media/ entertainment company
Use your Partner’s Competence to Expand your Offerings • Know your partner: explore your partner’s skills and competencies • Look for synergy • Turn yourself into your partner’s onsite front end/ sales channel • Case study: Finnish SaaS start-up
Join Resources to Achieve Common Goals • Do you have common goals? Define them! • Define mid-term and long term strategy • Set targets and milestones • Set up a join budget • Case study: Dutch IT consultancy based in Kaatsheuvel
Q&A SCIENCESOFT, INC. 4th Floor, 2 Bedy Str., Minsk, Belarus 220040 Phone: + 375 17 293 3736 USA phone: +1 619 822 2935 USA Fax: +1 617 249 0477 Email: contact@scnsoft.com Web: www.scnsoft.com