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Welcome to

Welcome to. AAW Advertising Association of the West. AAF 1905. AAF 1967. AFA Advertising Federation of America. AAW & AFA Merge. Clubs/Federations Local professional advertising association. Corporate Members Advertiser, agency, media and advertising service companies.

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Welcome to

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  1. Welcome to

  2. AAWAdvertising Association of the West AAF 1905 AAF 1967 AFA AdvertisingFederation of America AAW & AFA Merge

  3. Clubs/Federations Local professional advertising association Corporate Members Advertiser, agency, media and advertising service companies College Chapters Campus organizations comprised of advertising students AAF Membership About 40,000 members among all facets

  4. Approximately 220 clubs make up the AAF’s Club/Federation membership.

  5. Western Region Central Region Eastern Region Each Region has a chair, who represents the region both on the national board of Directors and the National Exec Committee

  6. AAF Districts

  7. Council of Governors (C.O.G.) Made up of the governors of each district

  8. The COG is headed by a COG Chair who also serves on the national Exec Committee.

  9. AAF D5 is comprised of clubs in Ohio, Kentucky and West Virginia. 9

  10. AAF D5 Clubs: • AAF Cleveland • AAF West Virginia • Advertising Club of Toledo • Ad2 Cincinnati • AdClub Cincinnati • Advertising Federation of Columbus • Advertising Federation of Louisville • Advertising Federation of Greater Akron • Canton Ad Club • Greater Dayton Advertising Association • Lexington Ad Club

  11. 5th District Governance Your elected officers 2009-2010: Governor: Monika Royal Roberts, Cincinnati First Lt. Governor: John McCafferty, Louisville Third Lieutenant Governor, NSAC Chair: Steve Mallory, Charleston Second Lt. Governor, District ADDY Chair Lisa King, Cleveland Treasurer:Norm Vallone, Dayton Secretary:David Caldwell, Lexington Immediate Past Governor: Barry Shawgo, Columbus

  12. DISTRICT ADDYS The ADDY Awards are a three-tiered, national competition recognizing excellence in advertising. It is hosted annually by the American Advertising Federation, and is the nation's largest advertising competition. Entrants compete at the local level; winners advance to district- and then national-level competition. AAF District 5 hosts the second-tier of this competition, the District ADDYs, where Gold and certain Silver winners from the local level are judged. District winners advance to the National ADDY Awards. National ADDY winners are awarded in June at the AAF National Conference.

  13. National Student Advertising Competition AAF D5 hosts the National Student Advertising Competition (NSAC) every spring. Each year, a corporate sponsor provides an assignment or case study outlining the history of its product and current advertising situation. The case study is always candid and reflects a real world situation. Students must research the product and its competition, identify potential problem areas and devise a completely integrated communications campaign for the client. Each student team then "pitches" its campaign to a panel of judges.The winning team in each district and one wild card team then advances to compete on the national level at the AAF National Conference in June. The NSAC sponsor for 2009-2010 is State Farm.

  14. National Office 1-800-999-AAF1 (1-800-999-2231) www.aaf.org

  15. Check the National Web site for: • ADDY info: Rules & guidelines, “How To” guide, judges, more! • Resources like “How To” guides for • - Membership acquisition & retention - Programs/Speakers • - Advertising Education - Financial Management • - Public Service - Government Relations • - Public Relations • Best Practices (Ideas for how to be successful) • Awards (Silver Medal, Barton Cummings, Mosaic, Club Achievement & More) • Benefits of Membership (job bank; emailed newsletters and updates; • discounts on subscriptions, delivery services and more) • Supplies (certificates/membership cards/benefits brochures) • And Much More!

  16. If you’d like to: Improve Your Club Increase Your Professional Knowledge Grow Your Network Make Life-long Friends Get Involved!

  17. The most valuable benefits of district/national participation: • Program Ideas/References • Best Practices/Ideas for Improving • ADDYs • Fundraising • Membership • Club Management • Communications • Financial Management • Resources for just about anything, whether club or professionally-related • Networking • Advocating for our industry at the state and national level (Legislative)

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