Marketing

1. Marketing

2. Marketing 1. What do you think is a non traditional advertising method?

3. Principles 2. In the “Principles” area what do you think Energy means to a marketing principle?

4. Principles • Presence – find ways to make yourself known at all times – chat rooms, forums, discussion boards, e-mail, radio, magazines, blogs, Yellow Pages • Activity – be aware of opportunities to make your product known at all times and act on them • Energy – continually marketing – ‘360 degree marketing’ • Networks – always looking to make contacts and develop networks – importance of relationships • Smart – don’t offend customers or turn them off 3. Why would it be important to be a “smart” market person? Explain in full sentences.

5. Advantages: 4. Many business pay millions of dollars for marketing strategies. Why would you want to have a marketing plan that is low cost and yet, effective? Explain in full sentences.

6. Advantages • Flexible – because of small scale nature can be adapted quickly, relatively easy to respond to change • Low Cost – one of the founding principles – ideal for firms who do not have massive marketing budgets • Targeted – designed to reach the target market – reduces waste and ineffectiveness • Simple – many of the methods simple and easy to use and implement – ideal for the smaller business 5. Why would it be import to understand your target population when marketing a product? Explain in full sentences.

7. Non-traditional advertising methods 6. Why is the WEB an important tool for marketing? Full sentences.

8. Non-traditional methods • The Internet: • Web sites – easy and cheap to set up • Pop up ads (assuming they are ‘smart’!) • 24 hour availability and contact • Using Internet technology – getting your name high up in search engines • Using access/registration or subscription logs to full capacity • Use of banner advertising • Web logs – ‘Blogs’ – personal Web ‘diaries’ 7. What are blogs? Explain in full sentences.

9. Non-traditional methods • Stickers – can be put anywhere – especially in the target area • Pavement chalking • Bio-degradable tree postings • Product give-aways • Stenciling • Spray paint logos 8. Of these non traditional methods of advertising which would you pick and why? Full sentences.

10. Non-traditional methods • Offering free demonstrations and talks – gets you and your product known • Offering free consultations • Finding a way of generating mystery and intrigue to involve consumers • Peer marketing – putting people of similar interests/ages/segments together to generate interest in the product, e.g. one claim for downloading music is that it opens up the chance for ‘new’ music to be discovered and later purchased • Using SMS text messaging 9. Of these methods which one would you pick and why? Full sentences.

11. Word of Mouth • Roach Baiting – getting the company message/brand across by the use of an ‘actor’ behaving as a normal consumer in the hope of getting the message passed on. • Undercover Marketing – also known as ‘buzz marketing’ – similar to above. Use of paid actors to actively promote the product/brand in a variety of situations or leaving products in high profile places to get them seen/used/noticed. • Live commercials – paying for ‘live commercials’ in an appropriate setting, e.g. getting a group of young people to promote the use of ‘alco-pops’ in a club or theme bar. 10. Of the above marketing methods which one do you think would be most successful at WHS? And why? Full sentences.

12. 'Illegal' methods • Bill stickers • Spray paint logos • Graffiti ads • (Some of these may not be strictly illegal but may border on being so – not embraced by all ‘guerrilla’ marketers) 11. Why would you NOT do the above illegal methods? Explain in full sentences.