1 / 15

بســــــــم الله الرحمن الرحيــــــــم

بســــــــم الله الرحمن الرحيــــــــم. Principles of Marketing. MRK 152 Mohammed Owais Qureshi Hashmi. محمد عويس قرشي هاشمي. CHAPTER 7. Customer-Driven Marketing Strategy Creating Value for Target Customers. Chapter Outline. Customer-Driven Marketing Strategy Market Segmentation

senona
Download Presentation

بســــــــم الله الرحمن الرحيــــــــم

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. بســــــــم الله الرحمن الرحيــــــــم

  2. Principles of Marketing MRK 152 Mohammed Owais Qureshi Hashmi محمد عويس قرشي هاشمي

  3. CHAPTER 7 Customer-Driven Marketing Strategy Creating Value for Target Customers

  4. Chapter Outline • Customer-Driven Marketing Strategy • Market Segmentation • Market Targeting • Differentiation and Positioning

  5. Customer-Driven Marketing Strategy لخدمة العملاء استراتيجية التسويق

  6. Market Segmentation Market segmentation(سوق التجزئة) is the process(عملية) of dividing(الفاصل) a market into distinct groups(مجموعة متميزة) of buyers who have different needs, characteristics(الخصائص), or behaviors(سلوك), and who might(قد) require(تطلب) Separate(مستقل) products or marketing programs(البرامج)

  7. Major Segmentation Variables الرئيسية تقسيم المتغير

  8. Geographic Segmentation الإنقسام الجغرافي Geographic segmentation calls for dividing the market into different geographical units such as nations, regions, states, counties, cities, or even neighborhoods.

  9. Demographic Segmentation الديمغرافية الإنقسام

  10. Psychographic Segmentation الطبقة الاجتماعية نمط الحياة شخصية

  11. Behavioral Segmentation Occasions السلوكية الإنقسام Benefits sought مناسبات User Status تستفيد Usage Rate مستخدم وضع Loyalty Status استخدام قيم ولاء

  12. Requirements for Effective Segmentation

  13. QUESTIONS ?

  14. MAIN BOOK Title: Principles of Marketing Author(s): Philip Kotler and Gary Armstrong ADDITIONAL READING Books Title: Marketing Management (Analysis, Planning. Implementation and Control Author(s): Philip Kotler Edition/Year: Eighth / 2006 Title: Strategic Marketing Author(s): David W. Cravens & Nigel F. Piercy Edition/Year: Tenth / 2006

More Related