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Digital Pitching Video Concept

Digital Pitching Video Concept. Antti Haase and Mikko Shemeikka. Digital Pitching Video. More effective way to introduce and explain innovations than a piece of paper / oral presentation / powerpoint Digital pitching video is not a commercial

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Digital Pitching Video Concept

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  1. Digital PitchingVideo Concept Antti Haase and Mikko Shemeikka

  2. Digital Pitching Video • More effective way to introduce and explain innovations than a piece of paper / oral presentation / powerpoint • Digital pitching video is not a commercial -> Different target audience -> Different content • Start-up companies do not usually have large amounts of money to invest in their videos -> digital pitching video has to be as cost efficient as possible. • Digital pitching video concept is created so that it can be executed with only one person

  3. Process • Script with storyboard • Interview in the digital pitching video studio • Animation using a cost effective animation program and/or using already filmed material from the customer • Editing

  4. Processsteps

  5. Script • The most important part is dialogue with the innovator: - Decide when the innovator can give feedback - Keep deadlines • When the script gets accepted and the filming starts there is no going back or the cost of the whole video goes up • The template for the script should be a mix between a traditional script and a storyboard - Faster and easier for the innovator to understand and commit

  6. Script

  7. Interview in Digital Pitching Video Studio Interview plays a huge part in the final video -> Much information -> Good impression Chroma Keying (www.youtube.com/watch?v=HS_BSc02BM8 www.youtube.com/watch?v=M_WdLkaOUic) ->background and the foreground of the image are separated and a new background is added ->chroma keying requires even lighting of the background sheet (green or blue) -> at least two extra lights Why not an authentic location for the interview? • In studio everything is controllable (lighting, sound) • In an authentic location the lighting will always vary so you never know which kind of lighting equipment is needed. • Chroma keying only works with single color background • Saves time and money

  8. Chromatte–studio as a solution

  9. Audio equipment • Suitable microphone(s) for an interview • the most practical and cost efficient way is to use wireless clip-on microphones • the otherway is to usedirectionalmicrophones problem is theyneedoneextra person to usedirectionalmicrophone on a boom • Recorder if there is not possibility to use the own audio inputs of the camera • The easiest way is using the external audio inputs of the camera • Some cameras have not external audio inputs  must use separate audio recording equipment • In addition: • Headphones • Cables if you don’t use wireless microphones

  10. Investments for Chromatte studio

  11. Animation • Animation is a great way to visualize complicated subjects • Cheaper and easier than filming a live action material • Cost efficient animation tools like GoAnimate are easy to use (goanimate.com/) • No need for expensive animation softwares

  12. Sound in Animation • The right music can help an animation flow, and sound effects can give a solid feeling that adds the illusion of life • In using the music it is extremely important to take notice to immaterial rights • The safest way is to use self-made music • In situations that self-made music is not available, it can be found from the Internet. Some artists are distributing their music freely or for payment or registration(e.g. www.stereobot.com/orwww.soundsnap.com/)

  13. Post Production • Chromakeying • Video editing • Soundediting • Innovatorgives feedback twice 1. After video edit 2. Aftersoundedit

  14. Digital Pitching Video as a business model • Preferred business type is a media production company (start-up or existing) • Good location is for example a local business developing center like Digipolis technology village in Kemi -> many other start-up companies located under the same roof that are in need of a new ways to bring out their ideas-> contacts • Aimed for the start-up companies -> Pitching videos has to be affordable • Media aroductioncompanies around Lapland have a price range was from 4000€ to over 6000€ for similar videos. • With the digital pitching video concept the price range from 1000€ to 2000€ depending on the amount of material needed for the video. The price would be competitive and affordable. • Production company’s sales must be at least around 15 000€ in a year for each member in order to be profitable • Considering this, digital pitching videos should only be a part of company’s business

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