Next Generation In-Cab Infotainment & Advertising Solutions

1. Next Generation In-Cab Infotainment & Advertising Solutions

2. DEVICE INFORMATION HIGH END CUSTOMISED TABLET FROM MOTOROLA , LENEVO ETC.

3. Tablitz is a next-gen interface for two-way advertiser interaction with captive SECA/SECA+ taxi audience Advertisers

4. Platform offers diverse infotainment content along with unique applications for rich advertiser-customer interaction • Platform consists of a capacitive touch-screen PC mounted on the back of the taxicab headrest • Interface gives advertisers the options to interact more closely with the customers through custom applications such as games, quizzes, surveys and much more • Also offers a variety of entertainment and advertising content in addition to multiple android applications across various categories Tablitz platform home screen Plays videos, banners or any other format. Includes clickable entries which will lead the user to the respective applications or the website of the advertisers Video Zone Banner Zone Advertiser, will have a constant and continuous presence. Dynamic content updation utilizing 3G capabilities such as cricket scores, news feeds, tweets etc Will also consist of specially created interactive advertiser applications to provide a unique medium to connect with target audience Can be coupled with the video zone to entice the consumers to use the advertisement applications (through offering discounts, contests etc.) Applications Zone

5. Two-way interactive media reaching out to the desired target group provides an unmatched communication medium for advertisers Interactive two way media providing superior engagement with customers and higher recall rates Captive environment – Longer dwell time Innovative touch points can be utilized to reach the target audience – Social media, games, quizes, surveys etc. Effective targeting and precise response measurements

6. Tablitz’s interactivity provides superior engagement levels for advertisers as compared to other media – “It will be an advertisement that will be remembered” • Tablitz’s platform allows for two way communication between consumers and advertisers • This interactivity in turn leads to superior engagement with consumers, which is usually many times higher in terms of awareness, recall and response when compared to other traditional ad-platforms Unforgettable Brand Experience - Delivering Higher Engagement Levels Than Other Media Click Through Rate Recall Rates Interactivity, captive audience and dwell time deliver an engagement level that is 60 times higher than online - making the ads highly memorable Recall rates of an average commercial on the digital taxi network are much higher when compared to than of an average commercial on television 12% 40-50% 8-12% 0.2% CAB CAB

7. Captive environment & higher dwell time provides advertisers an excellent opportunity to reach the target audience Dwell Time • A venue where advertisers can reach your target demographic in an environment that is physically captive, for an average of ~45-65 minutes • Longer dwell time for the commuter in comparison to other mediums

8. Advertisers can engage the customers using novel mediums such as games, quizzes, contests and forums etc. to create a lasting impact Surveys Feedback Quizes Videos Animations Awards Games Competition Banners • Innovative Touch Points – Advertisers can interact with the user utilizing novel mediums such as android applications in the form of games, quizzes, contests and forums etc. • Enticing consumers to use the touch screen or advertisement application (through offering discounts etc.) • Social media integration is possible • Open for other traditional medias such as video, banners or animations

9. Enables brands to target a hard-to-reach base of affluent and active consumers; Data analytics allows advertisers to measure campaign response and analysis Effective Targeting Precise Response Measurement • Targeting affluent and active consumers in metropolitan cabs • Every viewer is a potential customer • Enables targeting based on time, location, demographics and content • Taxi riders are generally urban, educated and inquisitive consumers aged 18-54 who use cabs to commute to work, high-profile events, restaurants, nightlife venues and airports • Consumer responses are measurable, contact information can be collected • Can also be coupled with SMS and Bluetooth technology

10. Proven business model – Advertisers across the world are using in-cab digital advertising solutions Countries where in-taxi digital advertising is used* Tried and tested by leading brands around the globe • Europe • France • Germany • Russia UK • North America • USA • Canada • Asia Pacific • China • Malaysia • Indonesia • Singapore • Japan • India • Latin America • Brazil Source: Tablitz research * Please note that this is not an exhaustive list

11. In a nutshell…

12. Few snapshots for your reference…..

13. SUPER CABZ IN-TRAVELER PER MONTH • 40-50 K IN TRAVELER PER MONTH IN 150 CABS • 15-20K FROM SEC A , SEC B , HNI • 10-15K AIRPORT TRAVELER • 16-20K FROM GURGAON , SOUTH DELHI, • 18-20K CORPORATE TRAVELER

14. SUPER CABZ AVERAGE DAILY PASSENGER PER CAB • 12-15 AVG. NUMBER OF TRAVELER PER CAB

15. THANK YOU