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The natural alternative to increase your drive your energy market

The natural alternative to increase your drive your energy market. 20 th March 2014. The Market. The UK soft drinks market is huge – approaching £10bn at retail prices by most measures

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The natural alternative to increase your drive your energy market

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  1. The natural alternative to increase your drive your energy market 20th March 2014

  2. The Market • The UK soft drinks market is huge – approaching £10bn at retail prices by most measures • Sports/energy drinks are the fastest-growing sub-sector of the UK soft drinks market, worth almost £1bn annually • Top two brands (Lucozade and Red Bull) account for just under 75% of total branded sales by value +1.5% £2.5bn £2.0bn £1.5bn £1.0bn £500m £0 Value (£) +5.7% +2.5% +5.5% +2.5% -0.7% +3.6% -7.1% -24.3%

  3. Total Market 100% £971m +7% YoY Energy 28% £272.3m +4% YoY Sports 19% 181.3m -2% YoY Stimulant 53% £517.4m +12% YoY Brand 98% £267.8m +4% YoY Own Label 2% £4.5m -14% YoY Brand 84% £151.9m -4% YoY Own Label 16% 29.4m +10% YoY Brand 81% £418.9m +10% YoY Own Label 19% £98.5m +21% YoY The Market – Split by Sub Sector • Stimulant Drinks represent the largest share of the market and the fastest growth

  4. Stimulant 53% £517.4m +12% YoY Cans 89% £459.9m +16% YoY Bottles 11% 57.5m -11% YoY 250ml 60% £275.9m +13% YoY 500ml 30% £140.1m +27% YoY Other 10% £43.9m +1% YoY Brand 76% 208.7m +7% YoY Own Label 24% 67.2m +38% YoY Brand 95% 133.8m +22% YoY Own Label 5% 6.3m +4469% YoY The Market – Split by format • The largest growth is in larger-format cans, with continued growth of Monster, Relentless and retailer imitations of these

  5. Consumer Trends • Essential consumer trends in food and drink haven’t changed in the last five years: • Simplicity: the fewer ingredients, the better • Naturalness: all natural ingredients (including concern over sweeteners – sugar is at a crossroads, especially if it’s natural fruit sugar) • Health: naturally functional ingredients like superfoods, antioxidants, etc • Authenticity: origin of ingredients, recipes, heritage, traditional values

  6. Consumer Insight “Still thinking about energy drinks, which of the following reasons put you off drinking them?” 810 internet users aged 16+ who are non-users of energy drinks

  7. Introducing herbal magic • Consumer want the function without the nasties • Herbal magic comes in 2 great tasting flavours • Green tea and Herbal • Herbal, pomegranate and wild berries • As a 100% Natural Energy drink

  8. herbal magic the Natural choice

  9. herbal magic the Natural choice

  10. The natural energy choice Jibran’s story After a serious illness left Jibran Khan in a Hospital bed for some time, he turned to drinking energy drinks to give the additional energy he need on a daily bases. However the synthetic chemical taste began to be too much and he craved for a health more natural version of the sickly sweet mainstream brands. It didn’t take him long to get out of hospital with a new determination to take on the energy giants in a natural way

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