Be able to identify the advertising objectives in the ads.

Aug 06, 2014

30 likes | 115 Views

Be able to identify the advertising objectives in the ads. . 1-Visual Interest: Why is the ad visually interesting ? 2-Mood: What is the mood of the ad? 3-Expression: What message is the ad expressing? 4-Awareness: What is distracting in the ad ?

senwe

Download Presentation

Be able to identify the advertising objectives in the ads.

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

Be able to identify the advertising objectives in the ads. 1-Visual Interest: Why is the ad visually interesting? 2-Mood: What is the mood of the ad? 3-Expression: What message is the ad expressing? 4-Awareness: What is distracting in the ad? 5-”Naturalness”: How can the consumer connect with the ad’s expression? 6-Want/Need: How does the ad convince the consumer to take action? What is that action?
Be able to identify the advertising objectives in the ads. 1-Visual Interest: Why is the ad visually interesting? 2-Mood: What is the mood of the ad? 3-Expression: What message is the ad expressing? 4-Awareness: What is distracting in the ad? 5-”Naturalness”: How can the consumer connect with the ad’s expression? 6-Want/Need: How does the ad convince the consumer to take action? What is that action?
Be able to identify the advertising objectives in the ad. 1-Visual Interest: Why is the ad visually interesting? 2-Mood: What is the mood of the ad? 3-Expression: What message is the ad expressing? 4-Awareness: What is distracting in the ad? 5-”Naturalness”: How can the consumer connect with the ad’s expression? 6-Want/Need: How does the ad convince the consumer to take action? What is that action?