1 / 8

What is seo or search engine optimization

The SEO Company USA is one of the growing SEO Company in USA, well known for its affordable SEO Services. It helps your website reach at top positions of Search Engine Result Pages.

seocompanyusa
Download Presentation

What is seo or search engine optimization

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. What is Seo or Search Engine Optimization?By e-Contact - info@theseocompanyusa.com The SEO Company USA is one of the growing SEO Company in USA, well known for its affordable SEO Services. It helps your website reach at top positions of Search Engine Result Pages.

  2. What is Seo? Search engine optimization increases your online presence by making your site more discoverable. It is the art of optimizing your website according to the rules of the search engine to get indexed easier and to rank higher.

  3. Basic Seo Techniques SEO is a subset of search engine marketing. SEO is also referred as SEO copyrighting, because most of the techniques that are used to promote sites in search engines, deal with text. Some of the basic seo techniques are :- • Designing and developing a website to rank well in search engine results. • Improving the volume and quality of traffic to a website from search engines. • Marketing by understanding how search algorithms work, and what human visitors might search.

  4. How search Engine Work?

  5. Search engines perform several activities in order to deliver search results. • Crawling – Process of fetching all the web pages linked to a website. This task is performed by a software, called a crawler or a spider. • Indexing – Process of creating index for all the fetched web pages and keeping them into a giant database from where it can later be retrieved. Essentially, the process of indexing is identifying the words and expressions that best describe the page and assigning the page to particular keywords.

  6. Processing – When a search request comes, the search engine processes it, i.e. it compares the search string in the search request with the indexed pages in the database. • Calculating Relevancy – It is likely that more than one page contains the search string, so the search engine starts calculating the relevancy of each of the pages in its index to the search string. • Retrieving Results – The last step in search engine activities is retrieving the best matched results. Basically, it is nothing more than simply displaying them in the browser.

  7. Types of optimization Conceptually, there are two ways of optimization: • On-Page SEO – It includes providing good content, good keywords selection, putting keywords on correct places, giving appropriate title to every page, etc. • Off-Page SEO – It includes link building, increasing link popularity by submitting open directories, search engines,linkexchange, etc.

  8. Contact Us Corporate Office:- 60 West 36th StNew York NY 10018Tel:3474642060 Miami Office:- 223 E Flager StMiami, FL 33131 Tel:786 623 4484    

More Related