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1. SEARCH ENGINE OPTIMIZATION “This is a method or technique that use to improve your website ranking,traffic rate and visitors.” We can say this is some kind of tool that use technique to improve your website ranking and appear it in top most search engines like.GOOGLE,YAHOO,BIN and many more.or we can say thay this is the tha technique use to promote your website online.Or use for online marketing. There are tow types of technique use : 1.White hat seo 2.Black hat seo

2. 1.onpageseo 2.Offpage seo ONPAGE SEO Onpageseo is the content of a page is what makes it worthy of a search result position. It is what the user came to see and is thus extremely important to the search engines. As such, it is important to create good content. So what is good content? From an SEO perspective, all good content has two attributes. Good content must supply a demand and must be linkable. OFFPAGE SEO Off page SEO refers to techniques that can be used to improve the position of a web site in the search engine results page (SERPs). Many people associate off-page SEO with link building but it is not only that. In general, off Page SEO has to do with promotion methods – beyond website design –for the purpose of ranking a website higher in the search results. TWO TYPES OF SEO

3. ONPAGE SEO TECHNIQUE 1.Title tag optimization 1.Meta 3.Keywords 4.url 5.robotos.txt 6.Site map 7.Mobile compatibility 8.404 redirect And many more OFFPAGE OPTIMIZATION 1.Directory submission 2.Bookmarking 3.Ad submission 4.ppt,pdf submission 5.Image submission 6.Blog creation and submission 7.Smo submission