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To optimize your whole site for search engines, you’ll need to follow these basic tips:
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It can be about other stuff, too, but choose one primary topic that is most essential to your message. This step is important, so you may want to do a little keyword research before choosing a topic.
Include your “one thing” in the site title, domain name, description, tagline, keywords, blog categories, page titles, and page content. If you’re on WordPress, you can change a lot of this in the General Settings or through a plugin like All in One SEO Pack (which I use).
A lot of content management systems automatically do this, but if yours doesn’t, you’ll want to be intentional about linking to your most important pages directly from your homepage and cross- linking them with each other.
Page load times are important, so get rid of any non-essentials that bog down your website. These may including music players, large images, flash graphics, and unnecessary plugins.
Include words that reflect your site topic in the image title, description, and alt attributes. Also, re-title the file name if it doesn’t reflect your main keywords (e.g.writing-tips.jpg instead of d1234.jpg).
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