Factors That Shows The Results Of Your Content Marketing Efforts

1. Five Significant Metrics to Measure the Effectiveness of Content Marketing The B2B and B2C marketers possess the clue on creating amazing content for their websites. However, when it’s time to measure the effectiveness of their content marketing strategies, they are without any clue. The continuous improvement is the key. If you are not able to see results, then marketers can take the services from the professional ​digital marketing agency​​. Key Essentials: ● 80% of the marketers use blog posts as a source of content marketing according to Statista ● 81% of the marketers stated that brand safe environment is a high priority for business by Trusted Media Brands ● Social Media Presence, Subscribers, Website Traffic, Lead Generation, etc. will be some best metrics Presence on Social Media The Social Media presence on platforms like Facebook, Instagram, Pinterest, etc. is becoming essential to attract global users and share maximum information. According to ​Forbes, there are

2. nearly 3.2 billion active social media users. Most of the business houses pay for ​digital marketing services​​, but you cannot pay for the retweet, likes, comment, and shares. It is mandatory to create engaging content that will help the marketers to grow with the passage of time. Use of Google Analytics To seek the performance and effectiveness of the content, the marketers can split the specific traffic within the Google Analytics Dashboard. Here the sellers can check the number of unique visitors on the particular web page of their website. The Pageviews are recorded in the Google Analytics the total number of times it is viewed by the users, and it can be a blog post or the product page. With the help of analytics, the marketers will be able to track the location, users’ presence on mobile devices, and the sources that are being used to read the business’s content. Lead Generation The marketers, especially startups must concentrate on their monthly marketing growth in order to track the conversion rates. The Lead Generation has become important in the present times as it supports the ROI of your business. The leads can be generated via events, blog posts, marketing campaigns, etc. One can take the services from the premier ​digital marketing agency to generate genuine leads for their website. Increased Engagement Metrics The Engagement metrics facilitates the sellers to know about the brand loyalty of the users towards their brand. This will help you to know about the customer retention rate and their engagement that is carried out with the help of the content. This metric includes involvement through: ● Visit of audiences per page per session ● Comments given on the blog posts ● The Click through Rate or CTR helps to know if your audiences are clicking on a call to action statement or not ● The lead generation through the various Social Media platforms

3. Growth of Subscribers This is also one of the metrics to check the effectiveness of the content marketing if your subscribers are growing or not. It becomes important to convert the leads into customers by creating an engaging content. The pro tip is that the marketers can offer their users to subscribe to their E-Mails if they want to read fresh content on relatable topics every time. To sum up, it can be seen that by following the right content metrics the sellers will be able to push their content marketing strategy towards attracting more and more customers. To Contact Us Address​​: Seotorch Media Stewart House,Royal Court, Macclesfield SK11 7AE, UK Website​​: ​https://seotorch.com/ Phone​​​number​​: +44 161 4081850 Email​​: ​support@seotorch.com