1 / 11

Web Design and Morningstar

Web Design and Morningstar.com. By Travis Krimbill. Why Morningstar?. Morningstar is a website that rates Stocks Mutual Funds Bonds And reports ETF Investment Research The website is widely known, used and respected in the financial field. Web Design.

sera
Download Presentation

Web Design and Morningstar

An Image/Link below is provided (as is) to download presentation Download Policy: Content on the Website is provided to you AS IS for your information and personal use and may not be sold / licensed / shared on other websites without getting consent from its author. Content is provided to you AS IS for your information and personal use only. Download presentation by click this link. While downloading, if for some reason you are not able to download a presentation, the publisher may have deleted the file from their server. During download, if you can't get a presentation, the file might be deleted by the publisher.

E N D

Presentation Transcript

  1. Web Design and Morningstar.com By Travis Krimbill

  2. Why Morningstar? • Morningstar is a website that rates • Stocks • Mutual Funds • Bonds • And reports ETF Investment Research • The website is widely known, used and respected in the financial field

  3. Web Design Important factors that make up web design 1. Usability 2. Visual Aspects 3. Technical Adequacy 4. Content 5. Security 6. Communication 7. Prestige

  4. Usability and Visual Aspects and Prestige What is going on? Where do you even begin to read? What do all the numbers mean? Too much information on the first page Morningstar Homepage

  5. Technical Adequacy Search bar at the top of the website The search function does not narrow anything down Really have to know what your looking for Navigation

  6. Content and Visual Aspects No contrast on this page from tabs at the top down to news and events Everything is same font size Fund Quote and Stock Quote

  7. Content and Security Free membership Can create a portfolio watch list Private information All information is Accurate Portfolio Manager

  8. Content Issues Too many advertisements Everything else is the same size font Have to scroll down to find useful tools Investment Tools

  9. Morningstar Important factors that make up web design 1. Usability 2. Visual Aspects 3. Technical Adequacy 4. Content 5. Security 6. Communication 7. Prestige

  10. Recommendations Simplify the homepage Add labels and proper headings Effective use of contrast Have more empty space Improve search engine result format Too many advertisements and pop-ups

  11. Sources Markel, Michael H. Technical Communication. Boston: Bedford/St Martin's, 2010.  E.K. HuizinghThe content and design of web sites: an empirical study. Information Management, 37 (3) (2000), pp. 123–134 Cebi, Selcuk. "Determining Importance Degrees Of Website Design Parameters Based On Interactions And Types Of Websites." Decision Support Systems 54.2 (2013): 1030-1043. Business Source Complete. Web.

More Related