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Stephanie Creek Jim Hodgson John Lim

Stephanie Creek Jim Hodgson John Lim. About REI. “Recreational Equipment Inc.” American consumers' co-op Sells outdoor gear and sporting goods. Sales mediums: Retail Stores Catalogs Internet. History. First store opened in 1938 in Seattle, WA

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Stephanie Creek Jim Hodgson John Lim

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  1. Stephanie Creek Jim Hodgson John Lim

  2. About REI • “Recreational Equipment Inc.” • American consumers' co-op • Sells outdoor gear and sporting goods. • Sales mediums: • Retail Stores • Catalogs • Internet

  3. History • First store opened in 1938 in Seattle, WA • Founded by Lloyd Anderson and 22 fellow climbers. • Established as a consumer co-op.

  4. REI Membership • One time fee of $15 to join. • Benefits: • Gear Rental Discounts • Return 10% of purchases. • Over 3 million members, nation’s largest co-op.

  5. Products • Quality gear, clothing and footwear • Backed by 100% guarantee • Set product standards for outdoor sports industry • Conduct tests in lab and field by employees • 25% of sales are REI-brand • REI's mountain, road and touring bike lines - "Novara"

  6. Stores • Over 90 locations in 27 states • Facilities for testing equipment • bike test trails • climbing pinnacles • camp stove demonstration tables • Outdoors Education: • in-store clinics • sponsored events • association with local outdoor organizations • Internet kiosks • product information • recreation resources • order from complete REI line

  7. Fortune’s Top 100 Places to Work • 9th in 2006 • How Winners Are Selected • Evaluated on culture, policies, unique practices, and benefits • Random 400 employees survey measuring: • fairness in management • pride in work • job satisfaction • Camaraderie • What Puts REI Among the Top 100? • Retirement plan that doesn't require individual contributions • Health-care benefits for all, including part-time employees • Gear discounts and free gear rentals • Encouragement of work/life balance • Outdoor-focused culture that encourages outdoor activity • Camaraderie, open communication and opportunity for advancement • Gear grants to take on a personal outdoor challenges • Community involvement, contributed $20 million to local recreation clubs • Incentive pay program • Employee discounts up to 50%

  8. Local Competitors • Big 5 • Bi-Mart • G.I. Joe’s • Walmart

  9. Branching Out • REI Adventures • REI Gives • Youth Programs • Community Service • Grants • Stewardship Awards • Online Store • Retail Expansion

  10. Questions? References: • http://rei.com/ • http://seattlepi.nwsource.com/business/276440_jewell05.html • http://en.wikipedia.org/wiki/REI

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