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This article discusses the benefits of social tourism for tourists, businesses, and local communities. It also explores the opportunities and trends in inbound tourism from Poland and the role of the Ministry for National Economy in promoting social tourism.
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Ministry for National Economy in CALYPSO – OFF2013 Dr Andrea Nemes Director General Tourism and Catering Department
Importance of Being Open to Social Tourism I. Social tourism benefits everyone Beneficiary tourists: improvement of quality of life Businesses: growth in revenues, better use of infrastructure and staff Local people: more jobs, off-season jobs
Importance of Being Open to Social Tourism II. To encourage that the broadest possible parts of the society share in the benefits of tourism Great opportunities in the increasing number of European senior tourists Possibility for less-known, small or emerging destinations Encouraging the extension of the tourist season Increasing revenues from tourism Compliance with the objectives of the European Commission
Growing Trends in the Inbound Tourism from Poland Source: HCSO
Strong Seasonality in Polish Inbound Tourism Source: HCSO
Further Possibilities in Polish Inbound Tourism • Now and also in the future close destinations are mainly preferred by Polish travellers • Hungary has great potentials in Polish market in spa & wellness, cultural and city break tourism • Favourable image of Hungary
Role of the Ministry for National Economy in CALYPSO – OFF2013 • Governmental partner of HNRF • Professional contribution to the success of the project • Encouraging public-private cooperation • Promoting the participation of DMO-s, local governments
Purposes of the Ministry’s Participation in thein CALYPSO – OFF2013 • Strengthen international relations • To provide an opportunity for all Hungarian destination • To assist in the realization and sustainability of the project • (study join to STEEP/create other reservation site • develop tourist flow between Hungary and Poland) • To provide best practice for further projects on social tourism • The most effective use of EU funds
Ministry for National Economy Tourism and Catering Department Dr. Andrea Nemes Director General Email:andrea.nemes@ngm.gov.hu Thank you for your attention!