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Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success

Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success . Panelists : Laurie Pasler , BluFish Productions for BMA Chicago Chris Matthews , Director of Fundraising Events, AIDS Foundation of Chicago Christine Zrinsky , VP of Development, Lincoln Park Zoo.

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Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success

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  1. Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success Panelists:Laurie Pasler, BluFish Productions for BMA ChicagoChris Matthews, Director of Fundraising Events, AIDS Foundation of ChicagoChristine Zrinsky, VP of Development, Lincoln Park Zoo

  2. Case Study: World of Chocolate Planner Town Hall: New Revenue Streams to Drive Non-Profit Financial Success August 18, 2011 Chris Matthews Director of Fundraising Events AIDS Foundation of Chicago cmatthews@aidschicago.org

  3. Case Study: World of Chocolate Learning Objectives • Mission and Purpose • Inspiration • Innovation • Impact

  4. Case Study: World of Chocolate Purpose: World of Chocolateis the AIDS Foundation of Chicago’s signature fundraising event held in commemoration of World AIDS Day. A portion of funds raised through this event support the AIDS Foundation of Chicago Global AIDS Initiative which benefits local organizations that partner with international agencies in the fight against HIV/AIDS. Date: Thursday, December 1, 2011 Time: 6:00 p.m. – 9:00 p.m. Attire: Business Casual and Holiday Festive

  5. About World of Chocolate • Entertainment: Guests who attend World of Chocolateenjoy a sampling of chocolate creations from more than 30 of Chicago’s favorite restaurants, hotels, caterers, chocolatiers. Additionally, live entertainment, an open bar, and light buffet enhance this festive event. • Location: Hilton Chicago, 720 South Michigan Avenue, Chicago, IL 60605 • Attendance: More than 1,700 attendees from the Chicago metropolitan area. • Ticket Prices: • Individual tickets start at $100 • Red Ribbon tickets start at $150 • Group ticket packages start at $350 • Sponsor packages start at $1,500

  6. Inspiration • At times frustration can lead to inspiration • Event challenges • Reputation of organization • Donors • Community • Staff • Volunteers

  7. Innovation – Ms. Hot Chocolate

  8. Impact • Relationship building • Elton John • Cooking Doesn’t Have to be a DRAG • Contingency planning • Increased revenue • Sponsorships • Ticket sales

  9. Measuring the Impact Expenses approximately $85,000 Net needs to be $250,000 ($335,000 gross) Track everything Guests and sponsor surveys

  10. Concluding Thoughts • Fundraising is not always “FUN” • Innovation comes with a cost • Financial resources • Time • Energy • Engage others in your vision • “You must be the change you want to see in the world.” Mahatma Gandhi

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