Healthy Pompey Programme: Overview and lessons learned

1. Healthy Pompey Programme: Overview and lessons learned

2. Portsmouth • Perceptions • Reality

3. National Child Measurement Programme in Portsmouth data Source: National Child Measurement Programme in Portsmouth

4. Policy context Healthy Pompey programme supported several strategic priorities including: • Healthy weight strategy for Portsmouth 08-11 • LAA target 8.1 and NI target 8 • PCT operational plan and LAA • LSP Community Strategy • Children and Young people’s plan • South East England Health Strategy • Every child matters • Vascular prevention programme

5. Healthy Pompey Programme£3.1 million until March 2011, split into four key themes

6. Healthy Pompey Board Accountable to DoH and HWBPB and LSP. Members included: • PCT Director of Public Health • PCC Strategic Director with lead for Health • PCC Head of HIDS, leading on Healthy Towns • Department of Health South East • Chief Executive from Communities First for Portsmouth (CFfP) • University of Portsmouth (Research)

7. Food & Health: Edible Images Aim: To revamp 7 school dining rooms to increase the uptake of school meals

8. Food & Health: Edible Images • Working in partnership with a local arts company • 5 schools have been completed, 2 more being designed and will be completed by end of March • 365 children involved in the workshops that led to the designs • HIDS developing school meals strategy

9. Food and health: Pre-school challenge Aim: To produce a resource pack for PSC which pre-schools can work through towards accreditation

10. Food and health: Pre-school challenge • 66 (73%) out of 91 pre-schools signed up to the challenge • 20 have completed and gained accreditation • 15 workshops with 134 attendees held for staff on healthy eating • 29 workshops held for parents on healthy eating and physical activity • 270 parents engaged in sessions

11. Food and Health: Cookery courses & weight management Aims: bespoke weight management programmes for adolescents and practical cookery sessions to increase knowledge and skills. • 160 adults attended 4-6 week cookery courses • 106 attended family sessions • 2440 attended one-off healthy eating sessions • 836 people attended sessions at other events

12. Weight management for teens • Target was to run 6 CWM programmes • 3 ran in the first year with 24 participants • Evaluation showed weight loss was limited but increase in self-esteem and confidence were significant. • Unable to recruit young people to other programmes • Re-branded and used social media for advertising

13. Active travel: Bike recycling & training Aim: to remove barriers to cycling and increase cycle usage by providing a range of projects

14. Bike recycling and training • Recycling sites set up at 5 adventure playgrounds with over 1,000 people engaged • Set up to ensure sustainability – being run by community wardens and PCSO’s • 3,700 children under 10 trained in cycle safety • 882 over 10’s completed Bikeability • PCC sustainable transport team taking over after March

15. A2C and ROTIR • 9 business involved in A2C including PCC and NHS Portsmouth • PCC Sustainable transport team applied to LST grant to take forward • 55,000 maps of rides and routes distributed • ROTIR route second phase delayed due to political pressures • Cycle racks installed around the city for improved secure parking

16. Growing sites and home growing Aim: to increase access to growing opportunities around the city and within the home

17. Growing sites and home growing • 10 new growing sites have been established around the city with over 4,100 people using them • Over 130 growing workshops and events held attracting 1,500 people • Over 35 volunteers recruited and trained to carry on after March 2011 • Over 2,300 home container kits distributed • 650 responded to follow-up questionnaire

18. Social Enterprise – Yellow Kite Aims: Improving access to affordable healthy food by creating a social enterprise

19. Yellow Kite • Yellow Kite established as a social enterprise and business model developed • Flagship model identified as most sustainable • Lease signed at Southsea Castle and works underway to build cafe, opens May 2011 • D-day cafe in operation last summer as first YK cafe • Currently recruited an events co-ordinator looking for a head chef

20. Yellow Kite • YK network developed and grants programme established • 3 community cafes have received grants with 4 more at application stage • CDU located and expected to open in April 2011 • Wedding and events catering business now in operation. www.yellokite.org.uk

21. Events and Marketing

22. Events and marketing • Recognisable branding key to success – link to C4L • Dedicated communications officer invaluable • Effective use of media partners – Global radio, Coast radio, Portsmouth News • Big picnic attracted over 10,000 people last summer • Estimated 45,000 people engaged in events and programme (22% of population)

23. Lessons learned – Partnership working NHS Portsmouth PCC DoH / GOSE Health trainers Portsmouth FC Local businesses Police, PCSO’s Community centres Pharmacies Community wardens Children’s centres Friends of the earth Schools, Colleges Leisure centres 3rd sector orgs Pre-schools, nursery English Heritage SE consultants University Media partners Solent Healthcare

24. Lessons learned • Sustainability and exit strategy need to be planned to enable mainstreaming • Developing strong branding for marketing and consistent messages • Effective use of social marketing and evaluation • Political conflictions can sometimes hinder progress - ROTIR • Some areas have been challenging – teenagers difficult to engage for CWM

25. Lessons learned • Evaluating impact of short-term interventions on long-term behaviour change is a challenge • Focusing on removing barriers such as affordability, accessibility and awareness has been key • Linking in with national and regional activities and campaigns is important to drive programme forward • Evidence from CWM highlights the need to focus on early years • Need to have support from those at a strategic level • A longer lead in time would have been beneficial

26. Impact - Growing • “I love helping at the Stacey Centre and growing vegetables. I learned all about planting, watering and growing. We made hanging baskets with vegetables like carrots and broccoli, and we brought lots of new vegetables home to taste. We had lots of fun at the special days and my favourite was Apple Day when we used a press to make our own fresh apple juice,” • Christopher, Baffins (Age 6)

27. Impact – Food and health • “I had to give up work 18 months ago and was stuck in a rut when I signed up for the Healthy Pompey cookery courses. It would be no exaggeration to say that they opened up a whole new way of living for me. It’s given me the confidence to buy different ingredients and use lots more fresh produce. I feel so inspired by the new recipes and as a mum of three girls between 10-15 years, I hope I can pass on some of my new skills to them so that they can choose a healthier lifestyle too” • Deborah, Milton

28. Impact – Growing • “We’ve seen a transformation in Jim since he’s been involved with the Healthy Pompey garden at the Vanguard Centre. He’s really benefited from getting some exercise and fresh air, and socialising with other people there. In fact he’s managed to sleep through the night for the first time in years since he’s been going which is a huge improvement“ • Coral Burges, Jim’s mum, Paulsgrove.

29. Moving forward • Healthypompey.com funded until 2013 • Sustainability plan now actioned – many elements moving to other depts or organisations • Commitment has been given from HIDS, Healthy Weight Strategy Group, Children’s Trust Board, Health and Well-being Partnership Board to continue to ensure healthy weight stays on the agenda • Ensuring obesity is highlighted to all depts at strategic level • PCT integration into local authority may present some challenges but also many opportunities with Healthy Weight agenda • SE regional event in May 2011 & Impact report