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Presented by: Jessica Hopkins Elise Daughton Winnie Wang Lori Peng

Presented by: Jessica Hopkins Elise Daughton Winnie Wang Lori Peng. History. Founded 1918, Japan Konosuke Matsushita 1959 establishes Panasonic America 1972 Establishes market in UK. History Cont’. 1978 Matsushita invests in China First CD player, SL-P10, 1982

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Presented by: Jessica Hopkins Elise Daughton Winnie Wang Lori Peng

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  1. Presented by: Jessica Hopkins Elise Daughton Winnie Wang Lori Peng

  2. History • Founded 1918, Japan • Konosuke Matsushita • 1959 establishes Panasonic America • 1972 Establishes market in UK

  3. History Cont’ • 1978 Matsushita invests in China • First CD player, SL-P10, 1982 • Panasonic emerges in 1986 • 2002 Technics products in USA and Europe • 2002 Panasonic starts DVD players sales

  4. Mission • “Based on unwavering management philosophy of contributing to society as a public entity” • Ideas for Life • Socially Responsible

  5. Mission Cont’ • Environmentally Responsible • Olympic Sponser • Giving back Program

  6. Industry Analysis • Consumer Electronic Goods Industry • Includes stereos, televisions video cameras, CD’s and DVD’s

  7. Strengths Brand Name Brand Loyalty Opportunities Success in US and overseas markets Weaknesses New Products Reliance on European market sales Threats Growing competition from new and Existing Companies S.W.O.T

  8. Corporate Profile-Current • Placed 59th in global top Fortune 500 companies • Revenue totaled $77.9 billion • Profit totaled $1.8 billion • Stockholders equity totaled $33.1 billion

  9. Current Profile Cont’ • 328,645 employees • AVC net enterprise • Electrical appliances enterprise • Machine components enterprise

  10. Hitachi Products include: Message communication systems Electronic instillation Digital media Home appliances Mobile phones -Revenue $87.6 billion -Profit is $-280.4 million -48th in global top fortune 500 companies Sony Products include audio and visual products Gaming Communication devices Information technology Music, motion pictures, DVD’s and Televivion programming -Revenue $70.9 billion -Profit $1.08 billion -65th in global top fortune 500 companies Domestic Competitors

  11. Siemens Headquarters located in Berlin and Munich, Germany More than 600 factories in over 190 countries Products include Automation and control Electric power Transportation Medical systems Revenues $107.3 billion Profit $3.7 billion 28th in global top fortune 500 companies Samsung Headquarters Located in Korea 300 offices in nearly 70 countries Products include IT business products Hospitality solutions LCD panels Set-top box Compressors Semi-conductors Revenues 89.4 billion Profit $8.3 bilion 46th in global top fortune 500 companies International Competitors

  12. Corporate Profile-Future • Brand influences enterprise development • “Ideas for Life” campaign promotes creativity • Centralized market resources carry out useful public propaganda activity • Expansion of brand value in overseas markets.

  13. Trade Opportunities • Panel TV • Germany: 1/5 of sales volume • Japanese Markets • Chinese Markets

  14. Global Market • 97 sites in 26 countries • Employed over 12,000 people in global market • Merged with 25 total companies across the globe

  15. Global Market Cont’ • Wide product range • Overseas sales 10.9% of net sales • International quality and community involvement

  16. Long Term Recommendations • Strong management structure • Innovative research and development • Cost • Global sponsorships

  17. Short Term Recommendations • Solve Quality Issues • 3,000,000 Recalls • Cell phone improvements • Build reputation • Emphasize creation and innovation

  18. International Challenges • Asian countries boycott Japanese goods • Restrict Japans economy to show protest • Encountered anti-Japanese tide in the 1970’s • Japanese government promised to build “mutual affinity”

  19. Thank You!Are there any questions?

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