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《 金融学基础 》 课程讲座之三： 电子科技大学管理学院 李平 2006 年 4 月 21 日

行为金融简介. 《 金融学基础 》 课程讲座之三： 电子科技大学管理学院 李平 2006 年 4 月 21 日. Traditional finance. Traditional finance. Bayes’ law. Consistent utility function. Traditional finance. Behavioral finance. Behavioral finance. Understand the decision behavior. 1. 2. frame dependence. 3. Behavioral finance.

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《 金融学基础 》 课程讲座之三： 电子科技大学管理学院 李平 2006 年 4 月 21 日

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  1. 行为金融简介 《金融学基础》课程讲座之三： 电子科技大学管理学院 李平 2006年4月21日

  2. Traditional finance

  3. Traditional finance Bayes’ law Consistent utility function

  4. Traditional finance

  5. Behavioral finance

  6. Behavioral finance

  7. Understand the decision behavior

  8. 1 2 frame dependence 3 Behavioral finance

  9. Representativeness heuristic

  10. Representativeness Heuristic

  11. Representativeness heuristic

  12. Representativeness heuristic

  13. Overconfidence • Overconfidence refers to our tendency to believe that certain things are more likely than they really are.

  14. Overconfidence

  15. Frame dependence

  16. Frame dependence

  17. Frame dependence

  18. Frame dependence

  19. Frame dependence

  20. Frame dependence Why?

  21. Prospect theory Traditional finance Prospect theory

  22. Conclusions Thanks a lot! Any questions are welcome!

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