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Working in Sustainable Tourism. Brock College Careers 31/01/06. Sustainable Tourism. The triple bottom line + one – a balance between: Social/Economic/Environmental & Visitor needs. Visitor. Environment. Industry. Community. The VICE Model. The VICE approach.
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Working in Sustainable Tourism Brock College Careers 31/01/06 Brock College Careers 31/01/06
Sustainable Tourism The triple bottom line + one – a balance between: Social/Economic/Environmental & Visitor needs Brock College Careers 31/01/06
Visitor Environment Industry Community The VICE Model Brock College Careers 31/01/06
The VICE approach Welcomes, involves and satisfies Visitors Achieves a high quality and profitable Industry Engages and benefits host Communities Protects, reflects and enhances the local Environment The Key principles guiding the engagement of all partners and tourism stakeholder groups Brock College Careers 31/01/06
Destination Tourism Manager Tourism Officer(Visitor &Community) Team Administrator Tourism Marketing &PR Assistant Tourism Officer(Industry & Environment) CommunityTourismGroups NFTA LA21 Group Lyndhurst VIC Ringwood VIC Lymington VIC thenewforest.co.uk Brock College Careers 31/01/06
Stakeholder Engagement CommunityTourism Groups NFDC Visitor StewardshipProgramme NF Tourism Association LA21/EnviroGroup Research VIC’s ICT Quality Training Marketing Planning Transport Brock College Careers 31/01/06
Integrated Destination ICT Management System Travel Channels Englandnet visitbritain.com DNF.com New Media thenewforest.co.uk and visitnewforest.com VICs NFTA CTGs LA21 OFTII Brock College Careers 31/01/06
WIDER PARTNERSHIP Dorset New Forest Tourism Partnership • Local Authorities • Destination Trade Org Reps • Business Development Agencies • Universities / Colleges • Other sub regional agencies • Regional Agencies Sub Regional partnership based on visiting patterns, using economies of scale to coordinate and promote sustainable tourism development and provide local destination links to the SE & SW regional development agencies. Membership includes: Brock College Careers 31/01/06
Tourism The best job in the world Brock College Careers 31/01/06