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Huckleberry Moon Party Supplies

This presentation highlights marketing objectives, strategies, and tactics for HMPS aimed at increasing brand awareness and sales. It emphasizes utilizing local resources and events to reach target demographics effectively.

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Huckleberry Moon Party Supplies

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  1. Huckleberry Moon Party Supplies project date14/09/2011 Marketing Campaign Presentation By: Amanda Renee’ Bunde 01

  2. 02 Scope • The geographic scope for Huckleberry Moon Party Supplies is directed toward Macclenny and Glen Saint Mary.

  3. 03 Introduction Summary • How will effective marketing benefit HMPS? • A goal of HMPS is to grow within its community • Growing will become possible if mission statement is clear • “Looking for something to do with the girls on a Friday/Saturday?”

  4. 04 Introduction Summary (pt. 2) • All in 1 location v. driving all over town • Knowledge of location is ‘Key’ • Some people walk by not knowing… • Walk-ins are best form of WOM • Small town business’ have loads of untapped resources • HMPS marketing goal for 2011-2012 • Here’s how to execute it…

  5. 04 Marketing Objectives • Increase awareness of cake decorating and scrapbooking • Goal range is within 6 months • Increase sales by 40% • Goal range is within 2 years

  6. 05 MAP IT • Visual and WOM • Flyers • Brochures • Distribute to… • Woody’s Bar-B-Que • Wing Galore & More • Local Business’ helping other local business’ • Search for those NOT in direct competition

  7. 06 Need 2 Know… • Other Advertising Options • Church Ladies love scrapbooking… • Churches throw parties too! • VBS, Anniversary, Weddings ect… • 5th Street Church of Christ, UMC, First Assembly of God • 6th Street First Baptist Church • Local Salons: Women talk • YMCA west Lowder Street • “A place to gather and create”

  8. 07 We put the ‘U’ in Unique! • Sweet Sixteen Soon? {S.O.S.S.} • “Save Our Sweet Sixteen” • Party Theme in Mind? • Come see what you’ll find… • Pictures in a shoebox? T.G.I.F. • Techniques, Gifts, Ideas, Fun • Cake Decoration $25.00 • Occasion • Scrapbooking $5.00 • Once a month

  9. 08 LOCAL EVENTS • Are Your advantage • Have family/friends publicize (WOM) • FAIR TIME: Give family/friends flyers to distribute • School Board Meetings • Rotary Club meetings/events • {5th Street; Wednesdays at Church of Christ Macclenny} • Local YMCA west Lowder street

  10. 09 Threats • Ongoing Recession • Competitors marketing power • Knowledge of… • Gatherings • Time, Location

  11. 10 MARKETING STRATEGIES Demographics Psychographics Baby Boomers Arts & Craft enthusiasts Busy adults who need help that fits their schedules Memories unorganized Photography enthusiasts Locked away in computer • Young Adults • Retired Adults • Baby Boomers • Household incomes 25,000 and up

  12. References Baker County School District; Board Meetings: http://boardmeetings.baker.k12.fl.us/modules/groups/integrated_home.phtml?&gid=2364795&sessionid=248bcd650957149b3858131d265f2751 Rotary club of Baker County website: http://www.clubrunner.ca/Portal/Home.aspx?cid=2099 Baker County Family YMCA: http://www.firstcoastymca.org/baker-branch • www.presentationmagazine.com Presentation By: Amanda Renee’ Bunde-DeZurik 11

  13. Huckleberry Moon Party Supplies project date14/09/2011 Marketing Campaign Presentation By: Amanda Renee’ Bunde 12

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