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Business and Professional Presentations: Key Differences, Types, and Strategies

This chapter explores the key differences between public speaking and presentational speaking in a business or professional setting. It discusses various types of presentations such as sales presentations, proposals, staff reports, progress reports, and crisis-response presentations, along with strategies for organizing and delivering them effectively.

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Business and Professional Presentations: Key Differences, Types, and Strategies

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  1. Chapter Twenty-Nine Business and Professional Presentations

  2. Chapter Twenty-Nine Table of Contents • Differences between Public Versus Presentational Speaking • Types of Presentations

  3. Business and Professional Presentations • Presentational Speaking: reports delivered by individuals or groups within the business or professional setting.

  4. Differences between Public versus Presentational Speaking • The audience for a presentation can be as small as three people. • Presentational speaking is less formal than public speaking.

  5. Differences between Public versus Presentational Speaking • Topic Selection • Audience Composition • Audience Participation • Speaker Expertise

  6. Differences between Public versus Presentational Speaking:Topic Selection • Topics for business presentations are either assigned or assumed as part of one’s role in a project.

  7. Differences between Public versus Presentational Speaking:Audience Composition • Listeners who attend a business or professional presentation are more likely to be part of a “captive” audience.

  8. Differences between Public versus Presentational Speaking:Audience Participation • In business or professional presentations verbal interaction is generally the rule rather than the exception.

  9. Differences between Public versus Presentational Speaking:Speaker Expertise • Rather than “experts,” presentational speakers are more properly thought of as “first among equals.”

  10. Types of Presentations • There are five common types of business and professional presentations, each with its own purpose, audience, and organization.

  11. Types of Presentations • Sales Presentations • Proposals • Staff Reports • Progress Reports • Crisis-Response Presentations

  12. Types of Presentations:Sales Presentations • Sales presentation: attempt to lead a potential buyer to purchase a service or a product described by the presenter.

  13. Types of Presentations:Proposal • Proposal: persuades listeners to favor one course of action over another.

  14. Types of Presentations:Staff Reports • Staff reports: inform managers and other employees of new developments. • Audience is usually a group.

  15. Types of Presentations:Staff Reports • Organizing a staff report: • State the problem or question. • Provide a description of procedures and facts. • Discuss the most pertinent facts. • Provide a conclusion. • Offer a recommendation.

  16. Types of Presentations:Progress Reports • Progress report: updates clients or principals on developments in an ongoing project. • Audiences vary greatly. • No set pattern of organization.

  17. Types of Presentations:Crisis-Response Presentation • Crisis-Response Presentation: reassures an organization’s various audiences and restores its credibility.

  18. Types of Presentations:Crisis-Response Presentation • The presentation may target one, several, or multiple audiences, both inside and outside of the organization. • A variety of organizational strategies ranging from denial to admitting responsibility and asking for forgiveness.

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