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Chapter 7 International Supply Chains

Chapter 7 International Supply Chains. Complexity at Global Level. Wall-Mart Case. Problem of getting into international market Difficulties and issues Mistakes made by Wall-Mart. Wall-Mart: Difficulties & Issues. Competition: Fierce, Established, Knows the environment

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Chapter 7 International Supply Chains

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  1. Chapter 7International Supply Chains Complexity at Global Level

  2. Wall-Mart Case • Problem of getting into international market • Difficulties and issues • Mistakes made by Wall-Mart

  3. Wall-Mart: Difficulties & Issues • Competition: Fierce, Established, Knows the environment • Distribution: Not owned (and centralized), Too many product lines, Logistics, Reliable and cooperative suppliers, Inadequate support from U.S. suppliers.

  4. Wall-Mart: Mistakes • Wrong products • Wrong equipment (palettes) • Inflexible (and inappropriate) information system. • Lack of understanding toward local culture and economies: • Credit (post-dated checks) • Small business economy (no tax) • Management mentality (lack of learning attitude, denial of situation in South America)

  5. International SC Issues • Introduction • Types of International Operations • Forces that drive globalization • Risk and Advantages of ISC • Key Success Factors in ISC • Issues in ISC • Regional differences in logistics

  6. Types of International Operations • International distribution operations • International suppliers • Off-shore manufacturing operations • Fully-integrated global supply chains

  7. Types of International SC

  8. Drivers of Globalization • Global market forces • Technological forces • Global cost forces • Global political / economic forces

  9. Global Market Forces • Foreign competition and opportunities • “Offence is the best defense” strategy • Saturation of domestic (U.S.) market while huge potential in international markets (mainly due to growth of IT)

  10. Technological Forces • Related to product and process • Need to locate R&D, technology • Advantages of having R&D close to the manufacturing facilities (shortened life cycle)

  11. Global Cost Forces • Shift from inexpensive unskilled labor to inexpensive skilled labor • Taxes and other incentives provided by foreign governments • Tight integration of SC may necessitate closeness of links

  12. Political & Economic Forces • Exchange rate issues (7.2) • Tariffs and quotas • Other international and local requirements and agreements (Environment, political, etc.)

  13. Risks and Advantages of ISC • Importance of flexibility • Must understand demand characteristics and cost advantages • “Operating Exposure” and exchange rate (page 154) • Exchange rates does not necessarily reflect relative inflation rates.

  14. Factors Affecting Operating Exposure • Customer reaction • Competitive reaction • Supplier reaction • Government reaction

  15. Responses to Global Risk • Speculative strategy • Hedging strategy • Flexible strategy • Supplier capacity • Manufacturing capabilities • Production shifting • Information sharing • Global coordination • Political leverage

  16. Key Success Factors in IS • Product development – Flexible, modular design • Purchasing • Production (excess capacity, IT, Centralized management) • Solid demand management and forecasting (solid and reliable information systems) • Rapid order fulfillment capability

  17. Issues in ISCM • International versus regional products: • Region-specific products • True global products • Centralized versus local control

  18. Regional Differences in Logistics • Categories of region: • First World (Triad): U.S., Japan, Western Europe • Emerging Nations: Thailand, Taiwan, Brazil, Argentina • Third-World: Middle-East, African Countries • Cultural differences (language, beliefs, customs) • Infrastructure • Performance expectation and evaluation • Information Technology • Skilled and managerial human resources

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