70 likes | 190 Views
CONFERENCE & INCENTIVES. DENISE SIVITER ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION…. Meetings 2011 Australian Society of Travel Writers Conference 2011 CAP Bid Won – Asia Pacific Occupational Therapists Congress 2015 CAS Results.
E N D
CONFERENCE & INCENTIVES • DENISE SIVITER • ACTIVITY THAT HAS ACHIEVED SOME GREAT OUTCOMES FOR THE DESTINATION…. • Meetings 2011 • Australian Society of Travel Writers Conference 2011 • CAP Bid Won – Asia Pacific Occupational Therapists Congress 2015 • CAS Results
SUCCESSFUL HOSTING OF MEETINGS TRADESHOW 2011 • 182 Hosted Buyers attended MEETINGS 2011 from Australia and New Zealand • 9 Hosted Buyers attended MEETINGS 2011 from China • 152 Companies exhibited at MEETINGS 2011 • Great Rotorua Industry Support and engagement • Excellent results achieved in terms of Buyers Assessment of Exhibitors as well as overall organisation of Meetings 2011 and host region Rotorua.
SECURING OF AUSTRALIAN SOCIETY OF TRAVEL WRITERS CONFERENCE - OCTOBER 2011 • Over 70 Travel Writers and PR companies from Australia converging on destination Rotorua • Six different and simultaneous famil programs around the city • Guests beaming from ear to ear • Ongoing PR an excess of twenty articles, blogs in print and online about Rotorua • Excellent feedback from ASTW across the board and most importantly about the destination
CAP SCHEME WIN A FIRST FOR THE DESTINATION • Confirmation of the Asia Pacific Occupational Therapy Congress September 2015 • 400 – 500 Pax from across the Asia – Pacific Rim over 5 days • Rotorua successfully bid against Phillipines and Malaysia • First time the congress has taken the conference outside the S.E.A.
PERFORMANCE YEAR END 2011 RESULTS • NZ MULTI-DAY CONFERENCE MARKET SHARE (Source Covec – Convention Activity Survey) • Increased market share, delegate numbers and spend
ROTORUA CONVENTION BUREAU • AREAS WE ACCEPT WE NEED TO IMPROVE AND DO BETTER…. • Working smarter with the Convention • Bureau Committee in a way that encourages • meaningful input and engagement • Better definition and communication • between the roles of Rotorua Convention • Bureau and Events & Venues
CONFERENCE & INCENTIVES • UPCOMING ACTIVITY ON THE ROAD AHEAD… • Review of the functional relationship between RCB and Events & Venues • Improved segment activity in: Australia (Corp/Assoc/PCO/Incentive) as well as collaborative opportunities through Business Events (TNZ) and others in China (Corp/PCO/Incentive) and USA (Incentive).