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California Library Literacy Services Literacy Public Awareness -- and Action!

California Library Literacy Services Literacy Public Awareness -- and Action!. Joan Frye Williams, Consultant November 11, 2006. Market Research. December 2005 – January 2006 Learners and Tutors Motivations Their Own Words. Trigger for Learners: Personal Recommendation. Friend Family

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California Library Literacy Services Literacy Public Awareness -- and Action!

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  1. California Library Literacy ServicesLiteracy Public Awareness -- and Action! Joan Frye Williams, Consultant November 11, 2006

  2. Market Research • December 2005 – January 2006 • Learners and Tutors • Motivations • Their Own Words

  3. Trigger for Learners: Personal Recommendation • Friend • Family • Co-worker • Agency Referral

  4. Your Product =Relationship-Based Learning

  5. Biggest Surprise:You’re Friendly!

  6. “Literacy” Doesn’t Work for Recruiting Key Words:“Get Help With My/Your Reading…”

  7. What motivates tutors? • “Rewarding” • “Getting back as well as giving back”

  8. Additional Trigger for Tutors: Life Change • Retirement • Move • Graduation • Bereavement • Divorce

  9. Key Words for Tutors • Rewarding • Give back – get back • See progress • Make a difference • Meet people • Share

  10. Highlight the Process,Not Just the End Result

  11. What do we do next? • Recraft our message • Retool our techniques • Arm ambassadors No time to tutor? Then be a recruiter!

  12. Coming Soon: Tool Kit • Downloadable Templates • Talking Points • Sample Flyers • Press Releases • And More!

  13. What’s your product? “Relationships!”

  14. What brings people in? “A personal invitation or recommendation!”

  15. Audience question: “What’s the timeline for the downloadable materials?”

  16. Audience question: “Where do we go to get the materials” www.libraryliteracy.org!

  17. Audience question: “How do we obtain action, rather than just raise awareness?”

  18. Audience question: “Why aren’t we sharing the ‘joy’ of reading, instead of just the ‘gift’?”

  19. Audience question: “How do we get other library staff to buy into this new effort?”

  20. Contact Joan? joan@jfwilliams.com

  21. Where do I get the study data? www.libraryliteracy.org

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