Manager Safety Planning and Strategy Chrysler Group September 29, 2004

1. Scott Redman Manager Safety Planning and Strategy Chrysler Group September 29, 2004 Chrysler Group’s Innovative Use Of Emerging Technologies To Develop And Promote Safety

2. Chrysler Group Safety Overview Back Chrysler Group achieves safety through a three part, holistic safety approach • Education – Safety Programs designed to educate and raise awareness of high-risk behavior • Active Safety – Features designed to mitigate or reduce collision severity prior to an impact • Passive Safety – Features designed to protect the occupant after an impact Back

3. Active Features • ABS and Traction Control • Electronic stability program (ESP) • Panic brake assist (PBA) • Rollover mitigation • Safety Programs • Road Ready Teens • Fit For A Kid/SeatCheck • LATCH Campaign • Public service announcements • Passive Features • Seat Belts • Pretensioners • Load limiters • Front Airbags • Side Airbags • Collapsing Steering Column Chrysler Group Safety Some elements comprising the holistic safety approach Back

4. Crash Active Safety Passive Safety High SpeedImpact(steeringcolumn,kneebolsters) ModerateImpact(Airbags) Low SpeedImpact(Seat Belts) Safety Programs Accident Avoidance (ESP, Panicbrake assist) Heavy braking(ABS) Light Braking(traction control ) NormalRide Vehicle Accident Phase Chronology Back

5. Road Ready Teens- Target Audience • Parents of teens 14 to 17 • Teens 14 to 17 years old Deaths in Police-Reported Crashes per Million miles Traveled, by Driver Age. Back

6. Road Ready Teens – Parent’s Guide • Offering parents proven recommendations to keep their teens safe • Developed with the guidance of safety experts www.roadreadyteens.org Back

7. Road Ready Teens – Street Wise Developed by WildTangent, StreetWise is designed to raise awareness of risk, help teens understand why distractions are so deadly and why restrictions are so important www.roadreadyteens.org Back

8. Road Ready Teens – Street Wise www.roadreadyteens.org Back

9. Road Ready Teens – Street Wise www.roadreadyteens.org Back

10. Road Ready Teens – Research Proven StreetWise Beta-testing, University of Michigan • All participants reported that StreetWise helped them better understand driving risks • 61% were more likely to take steps to protect themselves from driving risks after playing StreetWise Back

11. Crash Active Safety Passive Safety ESP High SpeedImpact(steeringcolumn,kneebolsters) ModerateImpact(Airbags) Safety Programs Low SpeedImpact(Seat Belts) Accident Avoidance (ESP, Panicbrake assist) Heavy braking(ABS) Light Braking(traction control ) NormalRide Vehicle Accident Phase Chronology Back

12. Electronic Stability Program (ESP) • The potential for active safety lies in the avoidance or mitigation of accident severity • Where passive safety allows milliseconds for decision making, active safety provides seconds • One such feature is Electronic Stability Program (ESP), which is designed to assist the driver in maintaining directional control • Due to the importance of active safety, there is a module dedicated to the emerging technologies used to in the development of ESP Back

13. Crash Active Safety Passive Safety Computer Aided Engineering ESP High SpeedImpact(steeringcolumn,kneebolsters) ModerateImpact(Airbags) Safety Programs Low SpeedImpact(Seat Belts) Accident Avoidance (ESP, Panicbrake assist) Heavy braking(ABS) Light Braking(traction control ) NormalRide Vehicle Accident Phase Chronology Back

14. CAE / Simulation Technology • A full range of computer aided engineering (CAE) simulations have been employed in the development process • The development process flow verifies safety at the component level first, systems, & ultimately the full vehicle Back

15. CAE / Simulation Technology • Insert SAE video Back

16. Without column stroke (conventional design) With column stroke (Pacifica Design) Force Column Stroke Chrysler Pacifica Stroking Steering Column Example The patent-pending energy absorbing steering column reduces force to the occupant during a high severity impact event Bend Strap Capsule Back

17. Chrysler Pacifica Stroking Steering Column Example The component choreography is developed as part of the system using computer simulation Back

18. Chrysler Pacifica Stroking Steering Column Example The restraint component choreography is confirmed via system testing Bottom of the Steering Column Side view of the same test Back

19. Chrysler 300 / Dodge Magnum Rear Structure Example The rear sill reinforcement was optimized through simulation to ensure consistent impact performance Back

20. Chrysler 300 / Dodge Magnum Rear Structure Example The rear structure, including the sill reinforcement, was designed to allow the spare tire to rotate out of the way during a rear impact Back

21. Dodge Durango Frame Rail Tip Example The Durango frame tips were designed, through many iterations, to crush a specific distance at several critical speeds Back

22. Dodge Durango Frame Rail Tip Example Pre-crush tip Post crush tip Back

23. Dodge Durango Frame Rail Tip Example Durango underbody – vehicle impact Back

24. Active Safety Passive Safety Education Summary Through the innovative use of emerging technologies, the Chrysler Group will continue to support the goal of reducing roadway fatalities Environment Chrysler Group Holistic Approach Back

25. Scott Redman Manager Safety Planning and Strategy Chrysler Group September 29, 2004 Chrysler Group’s Innovative Use Of Emerging Technologies To Develop And Promote Safety