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4. Alternatives To Google Tag Manager Adobe Dynamic Tag Manager (DTM): Offers robust tag management features. Integration with Adobe Analytics and other Adobe marketing solutions. Allows for conditional loading of tags. Provides a visual interface for tag deployment.
Tealium • A comprehensive tag management system with a strong focus on data governance. • Integrates with various marketing and analytics tools. • Offers data enrichment and audience segmentation capabilities. • Supports real-time data streaming.
Segment • Emphasizes data integration and customer data platform (CDP) capabilities. • Allows you to collect, clean, and route customer data to different marketing and analytics tools. • Provides a centralized platform for managing customer data.
Matomo Tag Manager • An open-source alternative for tag management. • Puts an emphasis on data privacy and security. • Integrates with Matomo Analytics (formerly Piwik) for web analytics. • Allows for custom event tracking and triggers.
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